Here's how you decide what style of trailer to make for your game, using a little bit of marketing 101
The tl;dr:
When you consider how much the people you're targeting know about your game, it makes it easier to know what they need to see in the next trailer.
Blog post version:
www.derek-lieu.com/blog/2020/...
Video Chapters
00:00 - Intro
00:12 - There are many types of trailers
01:02 - The Sales Funnel
02:07 - Stages of the funnel
02:53 - How to use the funnel
03:20 - Awareness
04:57 - Consideration
07:44 - Evaluation
09:01 - Customer
09:43 - True Fan
10:13 - The term "True Fan" is kind of gross
10:52 - Concluding thoughts on the funnel
12:13 - Lesson recap
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Links
Malcolm Gladwell on Spaghetti Sauce - • On spaghetti sauce - M...
Why People Aren't Buying Your Game - www.gamedeveloper.com/busines...
Snow Runner's Masterful Trailer Campaign - www.derek-lieu.com/blog/2020/...
Music from BattleBlock Theater OST
Trailers
BattleBlock Theater - 2010 Trailer - • BattleBlock Theater - ...
Lab Rat - Official Reveal Trailer - • Lab Rat - The Dev Tea...
Firewatch - Reveal Trailer - • Firewatch - August 201...
Untitled Goose Game - Pre-Alpha Gameplay Trailer - • Untitled Goose Game by...
Assassin’s Creed Revelations - E3 Trailer - • Assassin's Creed: Reve...
DEATHLOOP - E3 World Premiere Trailer - • Video
Drake Hollow - Announce Trailer - • Drake Hollow - X019 - ...
SnowRunner - Reveal Trailer - • SnowRunner - Reveal Tr...
Spelunky 2 - Gameplay Trailer - • Spelunky 2 - Gameplay ...
Neo Cab - Story Trailer - • Neo Cab - Story Traile...
SnowRunner - Overview Trailer - • SnowRunner - Gameplay ...
Pyre - Reveal Trailer - • Pyre - Reveal Trailer
Mosaic - E3 2019 Trailer - • Mosaic E3 2019 Trailer
Opus Magnum - • Opus Magnum, by Zachtr...
Creature in the Well - Gameplay Trailer - • Creature in the Well -...
Tactical Breach Wizards - Act One beta trailer - • Tactical Breach Wizard...
Metro Exodus - Story Trailer - • Metro Exodus - Story T...
Firewatch - E3 Trailer - • Firewatch - Now Available
Everybody’s Gone to the Rapture - Launch Trailer
SnowRunner - United We Drive Trailer - • SnowRunner - United We...
Deus Ex Human Revolution - 101 Trailer - • Deus Ex: Human Revolut...
The Long Dark - The Vision - Part 1 (Developer Diary) - • The Long Dark - The Vi...
Hades - v1.0 Launch Trailer - • Hades - v1.0 Launch Tr...
Broforce - Alien Infestation Update Trailer - • Broforce - Alien Infes...
Broforce - Tactical Update - Steam Workshop - • Broforce Tactical Upda...
Noita - Snowy Update Trailer - • Noita - Snowy Update ...
Inscryption - Accolades Trailer - • Inscryption | Accolade...
Ori and the Will of the Wisps - Accolades Trailer - • Ori and the Will of th...
Stellaris - 4th Anniversary Trailer - • Stellaris: 4th anniver...
Assassin’s Creed Revelations - Gameplay Trailer - • Assassin's Creed Revel...
Transistor - Reveal Trailer - • Transistor - Reveal Tr...
The Last of Us Part II - Reveal Trailer - • The Last of Us Part II...
Subnautica Gameplay Trailer - • Subnautica Gameplay Tr...
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FOLLOW ME!
Weekly trailer making tips - www.GameTrailerTips.com
Instagram Trailer Tips: / derek_lieu
Patreon: / dereklieu
Website: www.derek-lieu.com
Twitter: / derek_lieu
Podcast: www.cutdowncast.com
Cats' Instagram: / uniandebi
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ABOUT ME
Hi, I'm Derek Lieu and I make indie game trailers! I got my start in the movie trailer industry as an assistant editor at a house which produced trailers for: The Matrix Trilogy, Spider-Man, Pirates of the Caribbean and many more.
Over many years I worked as an editor and started making fan trailers for games, until eventually I got jobs at game trailer houses in Los Angeles where I worked on games like Mortal Kombat X, Shadow of Mordor and lots of LEGO games. Independently I've helped make trailers for games like: Half-Life: Alyx, Firewatch, Dead Cells, Subnautica, Spelunky 2, Ooblets, BattleBlock Theater and a lot more.
I'm using this channel to teach people about the art of making trailers via video essays, tutorials, reviews, and behind-the-scenes looks at my own work. I think about trailers a lot both for work and fun, so I have A LOT to say about them.
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