How did OxiClean, this simple bucket of sodium percarbonate, generate hundreds of millions of dollars in revenue and sell for 325 million dollars just a few years after they launched their business from a garage?
I was there, helping them launch new products and grow their sales, right up until the business was sold in 2006.
If you want to learn how to become the next OxiClean, let’s analyze how we did it the first time.
Start by building a video marketing campaign that pays for itself. For every $1 you spend on media, generate multiple dollars in revenue.
When your advertising pays for itself like this, even the biggest competitors can’t afford to compete directly with you. When Clorox launched Oxi Magic, it quickly died because they used traditional retail advertising, while we could afford to keep spending tens of millions of dollars a year on OxiClean advertising, because we were making money every time we ran an ad.
At Harvest Growth, we’ve launched hundreds of campaigns that have generated over $2 billion in revenue. Today’s videos look different from the OxiClean videos from the early 2000’s, but the science of what makes them work is the same.
Let’s analyze the original 2-minute OxiClean TV infomercial and see what still applies today.
Learn more at HarvestGrowth.com
Produced by Harvest Growth. www.HarvestGrow...
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