Where do you start when marketing a candle making business? Content Creator Hayley from Cosy Owl and Digital Marketing manager and candle business owner Abbey from 'Makes Scents Candles' chat about everything you need to know to get started.
What key topics are mentioned?
Branding (look and feel)
Website
Social media and content creation
Collaborations and partnerships
PR
Email marketing
Watch our full Instagram live and if you have any questions do let us know in the comments!
About Cosy Owl:
Cosy Owl specialises in craft supplies for industry professionals and crafty individuals, covering soap making, candle making and cosmetics. Cosy Owl takes great pride in the variety and quality of the supplies across the crafts industry and has a huge selection of products. Cosy Owl only source their materials and products from quality manufacturers, including some of the most renowned wax dye and wick producers, and they also go to great lengths to ensure everything they sell is safe and non-toxic across all products.
www.cosyowl.com/
About Makes Scents Candles:
Makes Scents Candles started at the end of June 2020 after being bought a candle making kit for beginners. I then developed the concept of up-cycling as a means to step away from the quick fix self care solution. As someone who's creative with a passion for nature, making plant-based candles was an obvious choice and the wildflower seed idea grew from there.
www.makesscent...
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Instagram: @cosyowlcandles
Facebook: @thecosyowl
TikTok: @cosyowl
Twitter: @Cosy__Owl
Pinterest: CosyOwlCandles
Contact: enquiries@cosyowl.com
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