We're looking for the sweet spot in this video! We get to preview the Garden Club of Saint Petersburg, Florida's annual flea market, combing their donated wares to figure out what's antique, what's vintage and how to price it so they'll make more, but still give good deals to their flea market shoppers. (Of course, we don't get to pre-buy at this event, but knowing what's there certainly tempts us to return for the sale...)
There's an art and a science to this! The 'art' is in the display, grouping the true collectibles and picking them out from tables of random linens, dishware, kitchen items, art and jewelry, then assembling them where the resellers who flock to this annual event can find them at affordable prices. The 'science' is in setting the prices right, looking at today's market to be sure that Fostoria American barware attracts today's buyer (we'll have to cut that price in half), that McCoy planters useful to the Garden Club attendees aren't tagged at giveaway prices, and that Shelley cream and sugar sets go for 40% of retail value (mark those up!), rather than just a few dollars each like the common English pieces do.
We get to see it all in this video, everything from handsome antique andirons (misplaced in Florida, price those cheaper) and vintage art (that's a 1930s Hawaiian steamship line menu in that frame!) to solid wood furniture, 1950s barkcloth and a clock that could have been on Liberace's piano. It's fun to help the club maximize its most important fundraising event of the year, good to hear that most items sold and didn't end up being re-donated by the club at the end, and best of all to know that they broke the five-figure mark it sales!
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