If you'd like to attend the event in person at the Adorama Event Space in NYC, you can RSVP here: www.eventbrite...
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Joe Sinnott, Former staff photographer at WNET and a faculty member at the School of Visual Arts, conducts a talk on determining the creative fees associated with shooting photography assignments.
What are you being paid to do?
What’s the scope of work?
What additional or value-added services will you provide in producing, executing, and delivering the finished work?
Topics discussed will include:
⚫️ The differences between advertising, editorial, and public relations/promotion assignments.
⚫️ Advertising day rates vs. Fee-for-use.
⚫️ Editorial day rates vs. Space rates.
⚫️ Determining expenses.
⚫️ A brief discussion of the paperwork.
⚫️ The benefit of contracts, estimates, and delivery memos.
⚫️ Negotiating and securing an advance for big jobs.
⚫️ Let Joe teach you how to get it!
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Adorama has partnered with the American Photographic Artists (APA) New York chapter for a series of in-person and live-streamed events featuring esteemed photographers and leading industry experts. Join us for a journey through the world of visual creativity, where expert photographers come together to share creative insights, explore the latest equipment, and inspire one another.
Past Adorama APA Event Livestreams:
• The Business of Event ...
• Crafting Cinematic Por...
• From Ideation to Creat...
• "Should I Get a Gradua...
ny.apanational...
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About the Presenter
⚪ Photographer and educator, Joe Sinnott
Former staff photographer at WNET and a faculty member at the School of Visual Arts, Joe’s diverse body of work includes celebrity portraiture, news & public affairs, performance, corporate communications, and events.
/ crucibleofjoe
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