Check out part 3 - how to turn your know-how into an online course: kzitem.info/news/bejne/o5Bp05uGiYeVY6A
@GetSongsDone
4 жыл бұрын
was this 2% of all traffic, or 2% of your email list?
@CreativeIncome
4 жыл бұрын
Spent one entire quarantine day watching videos on this subject. Got to say yours was the best and most honest one. Congrats!
@Thrivethemes
4 жыл бұрын
Thank you! That's very nice to hear. :)
@BenjisDad
5 жыл бұрын
This is by far the best explanation for pricing a course and I've watched a few dozen videos. Leave it to Shane and thrive to deliver the value. Thank you.
@theinfamousjoel4551
2 жыл бұрын
agree
@TreyJones
4 жыл бұрын
I never comment on videos lol! But I have to say.....Man. You saved me!....I wanted to charge 199 for my course and reduced it to 99. (The course hasnt launched yet.) Now I am understanding the big picture. The people who will spend 99 will probably spend 199. The conversion rates just dont drop off enough. I have under charged for my coaching services this whole year. lmao! I wont make the same mistake on my course! Thanks dude! Keep doing your thing!
@johnlibonati7807
4 жыл бұрын
Hey trey. How did it go?
@JagjotSinghNonDuality
3 жыл бұрын
Awesome! Did the new pricing work for you??
@KishorSridhar72
Жыл бұрын
I used to work for a price research company, but your explanation is better than those of high paid consultants. Just brilliant
@BulldogMindsetArchive
5 жыл бұрын
Excellent video, Shane. This is one of the big reasons why I am such a supporter of your products for so long. You provide real solid value.
@Thrivethemes
5 жыл бұрын
Thank you!
@Sahrokh
4 жыл бұрын
Wow, I did not think I'd find you here!
@OmardelaFuente
5 жыл бұрын
You are the best Shane. Some people in my country gets thousands euros to teach less than you in one video. THANKS.
@Thrivethemes
5 жыл бұрын
Thank you, Omar! So, you're saying I should come visit? What country is this again..? :)
@OmardelaFuente
5 жыл бұрын
@@Thrivethemes Spain...but I guess this doesn't happen only here ;)
@hmetkaya04
5 жыл бұрын
This really was one of the best videos I've seen in quite some while. Thanks Shane a million times! Keep up the good work
@Thrivethemes
5 жыл бұрын
Thank you very much!
@MovewithJenna
3 жыл бұрын
High ticket sales seems to be a trend / cult these days and this video shares very practical, data based insight. Thank you!
@tullochgorum6323
4 жыл бұрын
By far the best approach to pricing that I've seen. A number of coaches only focus on the reach issues, and push you towards very high prices. But they don't address the production and credibility issues. In reality they only began to charge these high prices once they had built a strong track-record, pulled together a high-paid team and started a legitimate registered company. At start-up, most of us can't show anything like this to build enough consumer trust. Plus they aren't generating passive income - their premium priced products generally involve real-time coaching by them and their team. So they are basically building a demanding full-time business rather than a side income. For the solo business that's just starting out, I suspect that $180 - $380 is the sweet spot, as you say. The optimal approach might be to start at $180 and incrementally work towards $380 as we gather more reviews and other trust builders, carefully monitoring conversions rates at every increment?
@WiFiGuy
Жыл бұрын
This is so perfect and so logical. Thank you!
@stephanied.williams812
4 жыл бұрын
Thank you for the inspiration. I was lost and now I feel empowered to continue with my online business.
@FredGillen
5 жыл бұрын
Just added a 12mth option to our monthly subscription, money up front :).... sold 2 in less than 24hours, thanks Shane, you rock
@Thrivethemes
5 жыл бұрын
Nice! Congrats on taking action right away. :)
@eduardobatasuna8398
5 жыл бұрын
@Fred Gillen let me see if I understood, besides the $200 one payment you added an option of splitting this $200 in 12 months (without interest)? Is that still profitable? Thanks in advance :D
@FredGillen
5 жыл бұрын
Eduardo Batasuna it was the other way round , we had a monthly subscription but now allow multiple months to be pre-purchased in bulk
@ToriNunley
3 жыл бұрын
When I tell you I have never felt so confident to move forward on my course that’s been in my mind for years I feel like I can finally implement just from watching this video, thank you so much for the details I’ve been looking for this I am now an official subscriber of your channel
@maxjaks7425
Жыл бұрын
I just discovered your channel... I am impressed by the explanations! Simple, clear... Great! I am definitely going to watch your other videos!!!! Thanks for your work and for sharing! Best, Stéphane
@simonandrew3103
Жыл бұрын
Thank you, I am in the communication business and I can only compliment you on the excellent quality and value of your work
@VelocityWriting
3 жыл бұрын
I have been aware of this principle for a few years. However, you have done an exceptional job of presenting it easy to understand terms. Thank you.
@ndube4589
3 жыл бұрын
One of if not the best video on pricing
@gustavophysio
2 жыл бұрын
This must be the most honest content on online course pricing strategy. Thank you so much.
@warmachine2680
3 жыл бұрын
So full of value this video. Not just the pricing part but also the part when online course is to be used as foundation
@123MeditationClub
4 жыл бұрын
Great advice Shane. Just finished my first course on meditation on Thrive Apprentice and this advice is gold! Will sell for $70 as its a very basic but thorough course for beginners and look at making a $200 course once this one takes off. Thanks again, Joy
@Thrivethemes
4 жыл бұрын
Congratulations on completing your first course!
@rezasalehbass
Жыл бұрын
Appreciate you went straight to the point clearly. Thank you
@CoinStation
3 жыл бұрын
Thanks so much! Great tips
@robinfletcher6718
3 жыл бұрын
great vid. I appreciate your straight forwardness and no hype style. Refreshing. My coarse is, When to act on a hunch: Four steps on how to trust your intuition with unshakeable confidence. I've already created it but need help launching and video editing.
@Rompelarueda
3 жыл бұрын
Great video. Didn't know that you were behind the Thrive products nor the name of the channel until you said so. Great info, thanks
@mariasoeters
Жыл бұрын
Such an insight video. Thank you for sharing!
@JacquiMwangi
2 жыл бұрын
Great video - easy. to understand and it makes sense. Thank you!
@UYDesigns
3 жыл бұрын
Two Words : Mind Blown. Thank you so much for sharing this valuable knowledge. This is the stuff no one tells you.
@stephendesmond6333
2 жыл бұрын
This is a superb, informative, insightful video.
@alexdez9186
4 жыл бұрын
I trust you guys alot. I was getting worried about how much to price my minicourse but I watched this and it helps me get things into perspective!
@codinginflow
3 жыл бұрын
What if almost half of my followers come from low income countries? I have a reputation of high quality but I feel like 200$ is way too high for my viewership.
@gerardpatrick8960
3 жыл бұрын
The strategy I use on one of my courses is to offer a discount to applicants from World Bank designated low income countries. I also offer a discount to those applicants who are unemployed (the application being made through their social welfare office).
@codinginflow
3 жыл бұрын
@@gerardpatrick8960 Good idea, thank you very much!
@famprima
2 жыл бұрын
Work on your mindset. You are your own obstacle. Your customers mirror how you perceive yourself.
@davidpopaart
4 жыл бұрын
INSANE AMOUNT OF VALUE!!! Thank you so much!
@Thrivethemes
4 жыл бұрын
Happy to know this was valuable for you, David! :)
@susanj.bethea5115
4 жыл бұрын
Thank you so much this has been one of the most informative, easy to follow, and eye opening videos I have watched in a while. You are very knowledgeable and very practical. God bless.
@Thrivethemes
4 жыл бұрын
Thank you very much, Susan!
@jameshhealy
5 жыл бұрын
Another great video, love it and perfect timing. I am thinking about creating a course for innkeepers and small hoteliers, "how to get more positive reviews."
@Thrivethemes
5 жыл бұрын
That could be really valuable to those customers!
@janicebowles27
2 жыл бұрын
Brilliant! Thank you. Just loved that 'sweet spot' point. As a Thrives Themes member I just love the whole ethos of this company. Your training is second to none making the Thrive Suite excellent value.
@allcome8469
2 жыл бұрын
Thanks for sharing valuable information 😀 👍
@FHIPrincePeter
3 жыл бұрын
Total quality advice here. It put into words and made concrete what was floating around in my mind.
@MojtabaNoor
Жыл бұрын
Amazing explanation! Thank you
@donstrumental8905
3 жыл бұрын
When the student is ready, the teacher appears. Thank you!!!. So helpful.
@katon2459
Жыл бұрын
Thank you very much! I learned a lot from this video!
@davidpatrickgreen5319
4 жыл бұрын
I don't know if the 200 price point is accurate for all markets and all audiences but it's a great confidence builder that there is a sweet spot for every niche. Maybe you start with the $5 product and keep raising your prices until it maxes out and then improve the product and then test the price out and so on until you find your personal sweet spot. Does that make sense. I am interested to know if there is a marketing formula that applies to this sweet spot as obviously your marketing has to match your product/pricing to a significant extent. Thoughts?
@veronicataylorsfp
3 жыл бұрын
I’m so thankful to have found you right now, whilst I’m right in the process of building my launch strategy!! Thank you for sharing this - extremely helpful
@Megankerry888
3 жыл бұрын
This is such fantastic info! I’m launching my first course in April and this was the clearest information I’ve come across for pricing. Thank you 1000x!
@HarryJamison
5 жыл бұрын
Thanks Shane. This helps because I decided to create a course (18 Feb 2019). My approach was different and seeing this video doesn't change my approach for THIS course BUT..........it is sound advice I WILL follow for future courses. Thanks again. (I just subscribed to this channel)👍👍
@sunstarmoon3958
Жыл бұрын
Amazingly insightful! U were awesome n best, Period!
@WahjoeGunawan
2 жыл бұрын
excellent, open my eyes... big thanks...
@zinaidagabriel6427
3 жыл бұрын
Clear and concise. Thank you! I am a new subscriber )
@fionashandwriting
3 жыл бұрын
Excellent video. Thank you.
@VincentNoot
2 жыл бұрын
Great information. I've seen tons of courses, though, in art, music, etc. that will sell for $300-$800.
@aprasovsky
3 жыл бұрын
That is superb! One of the most informative videos I've seen on selling online courses.
@JuanHernandez-ze3si
4 жыл бұрын
I love these types of videos, straight to the point, clear and intelligent. Thank you.
@fireman4015
5 жыл бұрын
Shane, Great video thanks for the info. I am a recent user of Thrive Themes and I have to say that because of the practical and to the point videos and walkthroughs you have both on KZitem and in the University, I am finally getting great results with building my pages! Thank you so much for the added content like this, it is great!
@Thrivethemes
5 жыл бұрын
That's awesome! Thank you, Frank. :)
@teachermelodyeslinternatio3519
3 жыл бұрын
so helpful! Thank you!
@max_performance_solutions
2 жыл бұрын
Awesom video and presentation! Thank you
@pushREC
5 жыл бұрын
thank you so much for your hard work Shane and everyone at Thrive Themes!
@Thrivethemes
5 жыл бұрын
Thank you!
@juliesaadwellness
Жыл бұрын
This came at just the right time. Thank you!
@Thrivethemes
Жыл бұрын
Glad you liked it!
@ConnorKenny
5 жыл бұрын
this is a great infopreneurship video my friend, your channel should be much bigger, you have me as a subscriber
@pbshumanity8977
2 жыл бұрын
GREAT video. Thank you!
@alancox2347
5 жыл бұрын
Thank you Shane. Once again you have provided a fantastic amount of insight. And thank you for sharing your experience.
@Thrivethemes
5 жыл бұрын
Glad you liked this video!
@RickMitchell-Invictus
4 жыл бұрын
Wow, I got a lot out of this video. I've literally paid for videos/tutorials with far6 less value. Thank you for making this!
@faceformers
2 жыл бұрын
Thank you so much! This was VERY helpful. I love your straight forward data backed pricing strategy.
@shahinahmed8991
5 жыл бұрын
A very informative video I have ever seen. Thank you Shane.
@Thrivethemes
5 жыл бұрын
Thank you, Shahin!
@jojsithole3530
4 жыл бұрын
Hi. I have watched many but you are the best. You simplify things & make it easy to implement. Thank you so much.
@36126128
4 жыл бұрын
Thanks Shane will be building a course on Complex Problem Hacking
@CourtneyLSanders
4 жыл бұрын
Great video Shane! The content is very clear and informative!
@tennisfitapp
4 жыл бұрын
Yes! I have 197 USD top online tennis courses and the sweet spot explained here works great for me and my clients as well! Good video and thanks for good info! 🙏🎾
@farookhsensei2727
2 жыл бұрын
Excellent - best explanation
@saidmellouli8037
3 жыл бұрын
A great one, clear, direct, simple, thank you man !!!
@iiiiiivviviiTV
4 жыл бұрын
This was super helpful, thank you so much for sharing this!!! Just Subscribed :)
@Thrivethemes
4 жыл бұрын
I'm happy to hear that!
@josetruchado6244
4 жыл бұрын
This video is fantastic, great analysis on pricing and easy to understand. great work!
@bedois2k3
4 жыл бұрын
"in so many cases that's the best way to start even if you have other ambitions..." Thanks for that...
@sam-harrison
2 жыл бұрын
Fantastic video 👍
@enzoinfinity1
3 жыл бұрын
finally someone providing conversion rates and value. Realest guy here
@PauloCosta-ns9bf
3 жыл бұрын
Thank you, thank you. thank you !!!
@oceansep4103
Жыл бұрын
We’re selling a product $1199 with a 4.2% CTR I think the ‘sweet spot’ is determined by the copy in my opinion. Great info for those starting out though 👍
@NadiaDubininaValues
3 жыл бұрын
Thank you very much! How many hours of video content do people usually expect from a $200 course?
@DeborahCannizzoOrtega
4 жыл бұрын
I'm in love with you Shane!!! you are the best!!!! Thank you so much.
@36126128
4 жыл бұрын
Thanks Shane, I do appreciate these insights. It is indeed valuable to my new online course.
@kayakmanonthego
Жыл бұрын
Well done. Your math clarified quite a bit foggy issues.
@hermank9647
Жыл бұрын
Thank you very much, sir!
@self-developmentmadesimple
4 жыл бұрын
Thank you, Shane. I am using Thrive Themes to build landing pages and squeeze pages and sales funnels for my ebooks. Thank you for building something that is far better, and less expensive than ClickFunnels.
@andy9435
5 жыл бұрын
Honestly....I have a few channels I follow on YT which are simply worth thousands of dollars in terms of content. Shane's content is one of them. Others, i'll keep to myself ;) I love Thrive Themes...amazing software to make a shit tonne of money when used properly!
@Thrivethemes
5 жыл бұрын
Thank you, Andrew!
@aowsdayoub8464
Жыл бұрын
Thank you so much for opening my eyes on such new and important aspects! But I have a question and I'd be so glad of you could answer me, how do you deal with the idea of competition, if you're new to the market but there are others who are teaching the same subject let's say, how do you calculate the effect of that competition on your price? How do you get customers to trust you?
@Thrivethemes
Жыл бұрын
Not Shane but Tony here. Still, would love to chip in on this because it's a great question. How I would go about this... I don’t think you should base your price on the competition. Instead, base it on the value to the user. Just because YOU know what the competition is charging DOES NOT mean that a user on your site does. The world is a big place. Now, that's not to say that you can't look at what others in your niche are charging for a course that includes X, Y and Z and see how that value offering compares to yours. - Tony
@MCEnergyAcademy
5 жыл бұрын
Thanks so much Shane, really making things clear again. Great to know now because I just start to promote two courses with a lot of videos. You are a great teacher! Up to your next video! I am always eager to learn.
@Thrivethemes
5 жыл бұрын
Thank you! Glad it was helpful.
@n1gr082
4 жыл бұрын
What a great content. Thank you for sharing your knowledge with some practical information.
@richardhooper3362
4 жыл бұрын
Fascinating, very useful and focused. I might be overcomplicating my potential course!
@sheafisher3578
3 жыл бұрын
Awesome content! I’ve actually already decided to price my first course at $197, so to see that your discovered sweet spot is $200 I was jumping for joy. Also, what’s the song at the end?
@annareinhard5196
4 жыл бұрын
You are a genius. Thank you
@2000Books
5 жыл бұрын
Great stuff Shane!
@Thrivethemes
5 жыл бұрын
Thank you!
@StacyZeal
3 жыл бұрын
Great insights! Repricing my course to the sweet spot!
@juanl195
4 жыл бұрын
This video is just amazing, thank you so much for all the information. It is truly valuable
@jonl.b7168
4 жыл бұрын
Great video and information. Thanks, Shane!
@prairiegirlpaddler6319
3 жыл бұрын
Thank you! This was incredibly helpful.
@raynellbell2428
2 жыл бұрын
This is fantastic!! Does this still hold in the current explosion of online courses?
@MrEmpedocle
5 жыл бұрын
That was great insight Shane ! Just about to launch my product with Thrive Themes, you gave me the icing on the cake with the price strategy. As for the 2k€ I plan to launch a course on pro tips on sail racing. Very specific market but hey I can do it :D
@Thrivethemes
5 жыл бұрын
Sail racing! That's really cool. And I guess people who are into that have money to spend...
@MrEmpedocle
5 жыл бұрын
@@Thrivethemes You could say that but while they love to pay for the hardware (boat, sails, stuff..) it's very hard getting paid for the service / coaching. But with a bit of copywriting and social proof it might work, at least i'll try ;-)
@superfotis1361
4 жыл бұрын
THANK YOU, SIR! Just the answer that i needed.
@Techonsapevole
4 жыл бұрын
Amazing thanks, very valuable.
@himalayanbowls
3 жыл бұрын
Excellent. How can you factor in acquisition cost?
@Kile-TV
5 жыл бұрын
Shane, These last two videos have been so powerful and mind blowing!!! Thank you for the guidance, and sharing your experience and knowledge in this subject. I'm thinking about a course that shares basic and foundational steps to focus on creating income with a side hustle, while working a full time job. Unless you're rich, everyone can use a few more dollars in their wallet! :-)
@Thrivethemes
5 жыл бұрын
Thank you for your comment, Kile! I'm happy to hear you found these videos useful. I've gotten some questions specifically about "how do I do this as a side hustle?" so I think there's demand in this area for sure.
@Kile-TV
5 жыл бұрын
Thrive Themes Thanks Shane..yes, I’ve noticed those kind of questions a lot too..I’m getting ready to purchase A Thrive theme membership so I can build a business with online courses..I’ve been researching and Thrive looks like it will be the best for me!
@schoolvocalize
5 жыл бұрын
Thanks Shane! My course bundle is $97 and it is evergreen thanks to Thrive Ultimatum. Thinking of how/what I could add or create to get closer to the $200 now hehe.
@Thrivethemes
5 жыл бұрын
Thanks for your comment! The best way to find out what you could add to increase the value of the product is by talking to your existing customers!
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