Mike Whitfield, Principle of WYN Development, is considered one of the foremost experts in maximizing short term rental property revenue through innovative interior design and experiential programming. He has decades of experience elevating thousands of rooms and properties around the world that perform in the top of their class. Mike travels the country teaching and utilizing WYN’s innovative STR marketing design techniques to make rentals stand out in the crowd with 5-star reviews and maximized profits.
Ever wondered how to transform a standard property into a high-demand short-term rental gem? Join us on Go Big with Gibb as we sit down with Mike Whitfield, the visionary principal of WIN Development. Mike's journey is deeply rooted in a family legacy of innovative design, inspired by his mother's groundbreaking work in children's clinics and hospitals. Over the past 50 years, his company has evolved to focus on themed short-term rental spaces that captivate and delight guests. Mike shares invaluable insights into leveraging market data and learning from past missteps to craft efficient and successful rental properties.
The magic doesn't stop there. Mike takes us through the awe-inspiring transformation of the "Smoky Mountain Masterpiece" in Sevierville-Gatlinburg. Imagine walking into a once-standard model home, now boasting a spacious U-shaped sectional perfect for group gatherings, a garage-turned-movie theater for unforgettable movie nights, and distinct themed rooms that transport guests to another world. Discover how experiential marketing and thoughtful decor choices have catapulted this property to standout status in a competitive market, significantly boosting occupancy rates and guest satisfaction.
But that’s not all-Mike's collaboration with Shawn Moore's Vodyssey ensures a seamless and personalized experience for short-term rental property acquisition and management. From initial consultations to turnkey installations, learn how their white-glove service ensures clients follow proven strategies to minimize failure. Don’t miss this episode packed with professional wisdom and practical advice for anyone looking to succeed in the short-term rental market.
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