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Welcome to Directive R&D! In this series, we'll be sharing what's working & what isn't for our own marketing, as well as insights from experiments we've run across 100+ SaaS companies over the years.
👨🔬 👨🏻🔬 Today in Directive R&D, I'm joined again by my lab partner & Innovation Manager, Josh Nelson!
Today's topic is a bit technical but VERY effective. Especially if you have a ton of keyword performance data within Google Ads.
We'll be going over how to run an n-gram analysis on your Google Ads account so that you can see keyword performance trends at scale. Based on these learnings, you'll gain powerful insight into which chains of search terms are winning or losing.
Shoutout to Optmyzr, for being an awesome PPC tool that has a built-in n-gram analyzer tool that we love.
As always, please leave a comment if you have any questions! We hope this tactic helps you take your PPC performance to the next level 🧪
Негізгі бет How to use an n gram analysis for keyword optimizations - Directive R&D
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