In this video you’ll learn what a case statement is and how to use it in Looker Studio to create a report separating your brand and non-brand organic search data from Search Console. You’ll see how to connect your Search Console data to Looker and you’ll also learn how to add a calculated field to your report.
Our guest instructor is Nico Brooks. Nico is the Co-CEO and Head of Analytics at Two Octobers, a Certified B Corporation based in Denver Colorado that focuses on analytics, SEO, and media. In addition to loving case statements, Nico is passionate about apprenticeship as a means for providing good jobs for good people.
Here's the link to Part 2 of the SEO Reporting series in Looker: • How to use Regex in Lo...
You can learn more about Nico using the links below.
Website: twooctobers.co...
KZitem: / @twooctobers
LinkedIn: / nicobrx
Apprenticeship at TwoOctobers: twooctobers.co...
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Root and Branch offers free digital marketing training and tips focused on Google Analytics, Google Ads, Google Tag Manager, and SEO.
Негізгі бет How to Use Case Statements in Looker Studio for SEO Reporting (Part 1)
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