Can you even use creative data for ad optimization? Absolutely. In this video, Julian Modiano, the CEO of Acuto and expert in the topic talks about how you can use anything from copy to colors in your ads to determine which ones are performing better and optimize them accordingly. Marketers often thing that ad optimization stops at their performance data but it goes so much deeper than that.
By the end of this video you'll have an understanding of what creative data is, how to use creative data to optimize your ads, how creative data and performance data work together and you'll see an example of how it works.
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TIMESTAMPS:
00:00 - 00:49 - What is Creative Data?
00:50 - 1:13 - How to use your Creative Data (Gathering Data to Big Query Through Funnel)
1:14 - 1:53 - How Does Processing Creative Data Work? (Google Vision API Example)
1:54 - 2:52 - Combining Creative Data and Performance Data (Data Analysis, Predictive Performance Modelling)
2:53 - 3:47 - Making Data-Driven Decisions with your Creative Data
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