In today’s podcast episode, we discuss how to use social media to get leads for your business. We feature Alexis Schomer, Founder of Simply Branded marketing agency, and startup Expy Health. Born and raised in Los Angeles, she graduated from California Lutheran University, Thousand Oaks, where she co-founded her first tech start-up. Alexis has been recognized for her passion and hard work as a business owner by the City of Santa Barbara, the Camarillo City Council, the California State Legislature, and the US Congress; and was awarded the Emerging Business Award by the Spirit of Entrepreneurship Foundation. She is a frequent speaker at educational and motivational events, a two-time international best-selling author, publishes articles across various disciplines, and is a consultant for marketing and business practices.
Topics covered:
- How she started her own startup and digital marketing agency
- Why she never turns down a client
- How she was able to get client during the early stages of her business
- Why Social Media is incredibly valuable at this time
- Trends in the social media industry, and how to get ahead despite saturation
- How to turn Likes in Clients
- How to grow your followers
- Obstacles that companies and solopreneurs face and how to overcome it
- How to incorporate social media into email marketing, media buying, and influencer marketing
- What types of messages should you be responding to? How “personal” should you get?”
- How does TikTok compare to Instagram when it comes to business?
- How to use TikTok for your business
- Should you do the TikTok “challenges” and “dances”
- Biggest mistakes people make on social media
- How to continue to get leads during the pandemic
- The importance of branding and having your website
- How your site speed you ruin your business
Part 2
- How to grow your social media followers
- The importance of posting schedules
- How to decide what times should you post on each channel
- What type of content performs better than others, what type of content she recommends
- Should the Founder be the face of the company, how much should they incorporate themselves into the marketing
- What do to if you’re shy, or feel like you’re not photogenic
- How to incorporate email marketing into your marketing strategy (“lead magnet”)
- Her top platforms for getting leads
- How to use Linkedin to get leads, and how it compares to Facebook
- Her top 3 tips for success as a business owner
- Tools she uses to get ahead
- How she ranks social media platforms for getting leads
Alexis Schomer’s Links
Instagram: / schomeralexis
LinkedIn: / alexisschomer
Facebook: / schomeralexis
Twitter: / schomeralexis
Offering 1: Branding & website development: work with entrepreneurs to define their brand, create their logo and marketing materials, and a website that encompasses it all.
simply-branded.com/digital-de...
Offering 2: Instagram Growth: help individuals and businesses grow their online community through targeted growth which increases incoming leads and exposure.
simply-branded.com/digital-ma...
For continued motivation and help, join LA Goals on social media:
Instagram: / teamlagoals
Twitter: / teamlagoals
Facebook: / lagoals
Our private Facebook group: / labizhelp
About The LA Goals Podcast:
The LA Goals Podcast is a bi-weekly podcast featuring successful and proven industry experts. The guests share their up and down journey, how they achieved their goals, reveal unique strategies to succeed, and answer listener questions.
Hosted by Esi Magic, Founder of LA Goals, topics can range from secrets on how to get ahead, to silly experiences that guests share. Similar to Esi’s personality, the show is meant to touch on important advice for success, but with a light-hearted and fun atmosphere. Ultimately, viewers will end each episode feeling inspired, entertained, but most importantly be able to take away real answers on how to succeed.
The podcast is released in video format on KZitem, as well as audio format on all major podcasting platforms (Spotify, Apple Podcasts, Google Podcasts, Stitcher, iheartradio).
#socialmedia #instagram #tiktok
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