The Visualize Value Session from @demandcurve's annual Growth Summit. We spoke to Jack Butcher. You'll learn how Jack thinks about using simple design to communicate complex ideas.
Jack Butcher has spent 10 years working in the Fortune 100 advertising in New York City as a creative director for multi-billion dollar brands. He then figured out how to transition to highly specialized and fun consulting and a product business that scales infinitely called Visualize Value. He makes millions a year with an audience of over 500,000 people.
Where to find Jack:
- Website: www.visualizevalue.com
- Twitter: / jackbutcher
- LinkedIn: / jackbutcher
Where to find Demand Curve:
- Website: www.demandcurve.com
- Newsletter: www.demandcurve.com/newsletter
- Growth Summit: www.demandcurve.com/growth-su...
Timestamps:
(00:00) - Introduction
(01:32) - Origin Story of Visualize Value
(05:10) - Learning Visually
(06:10) - Agency Example
(08:04) - Benefits of Communicating Visually
(12:01) - Writers vs Calligraphers
(15:58) - Visual Logic
(20:15) - Consistent Branding
(25:57) - "Good design is what's left"
(29:39) - Making Boring Interesting
(32:26) - Selling Products Faster
(35:56) - Delivering Epiphanies
(37:37) - Examples
(44:49) - Digital Tools
(46:09) - Physical Products
(48:19) - Final Takeaway
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