Unilever uses wearable eye tracking at their Customer Insight and Innovation Centre (CIIC) as a way of better understanding their target audiences. Tobii Pro Glasses 2 allows them to conduct efficient shopper and consumer research to gain valuable insights so they can better design their products and packaging, whilst also improving their in-store and online communications.
"Eye tracking is part of our DNA" Jeroen van der Kallen, Customer Insight and Innovation Manager Europe, Unilever
Read more: www.tobii.com/...
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LINKS & RESOURCES
👉 Tobii Insight Services: www.tobii.com/...
👉 Tobii Pro Glasses 3: www.tobii.com/...
👉 Tobii Customer Stories: www.tobii.com/...
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CONNECT WITH US ON SOCIAL MEDIA
LinkedIn: / tobii
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Facebook: / tobiiab
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ABOUT TOBII
We are the global leader in eye tracking, a position we earned through our passion for technology and our ambition to create tech for a better future.
www.tobii.com/
Негізгі бет How Uniliever uses eye tracking to improve product packaging design
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