The State of the Fleet Industry Spotlight video series, produced by Automotive Fleet, offers insights into the state of the fleet market and engages with leaders in fleet on what’s driving the market today.
In episode 144, Chris Brown, associate publisher of Automotive Fleet, connects with Brice Adamson of @EnterpriseFleetManagement about the recent rebranding efforts and what that means for automotive and commercial fleets.
In October, Enterprise announced it is connecting its full portfolio of offerings - car rental, fleet management, flexible vehicle hire, carsharing, vanpooling, car sales, truck rental, vehicle subscription, luxury rental, technology solutions, and more - under a new corporate brand. The company has rebranded to Enterprise Mobility.
Check out the discussion and what this means to the future of #fleet!
#fleetmanagement #leasing
🤝 This episode is sponsored by @usbank ➡ www.usbank.com/corporate-and-...
⏱ Topics
- Why did Enterprise rebrand to Enterprise Mobility, and how will this position Enterprise in the market in a new way?
- Understanding changes to the business and what fleets can expect.
- Helping others become more aware of what Enterprise Mobility offers.
- Looking at the customer experience throughout the portfolio.
- How does this change impact daily rental operations?
- Fleets will see more focus and awareness within the Enterprise Fleet Management line.
- Enterprise Mobility looks ahead and vows never to stand still.
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⏱ Timestamps ⏱
00:00 Introduction
01:27 Rebranding a Company
02:50 Impact of the Name Change
04:00 Opportunities in the Future
04:55 (Lack of) Impact on Daily Rental
06:07 Fleets See Benefits
07:02 Vision for the Future
07:51 Conclusion
Негізгі бет Автокөліктер мен көлік құралдары How Will the Enterprise Mobility Rebrand Affect Fleets? [Watch]
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