Zara has become giant and legendary in the past decades thanks to its unbeatable system of production and distribution of fashion garments to its physical stores, which has earned it enormous admiration in equal parts for its growth and management, personalized in its creator Amancio Ortega and his recently departed CEO Pablo Isla, and also not a few detractors and controversies for his way of taking advantage of the dynamics of the sector to copy the trends and designs of others.
But a new phenomenon, now purely native and very agile, from China, has arrived to totally question the future of Zara's business model. Shein is an online giant that uses exactly the same weapons as Zara, but at a much lower price and with never-before-seen design-to-store rates. How do they do that? What will happen to Zara? In this video I tell you everything.
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Негізгі бет Ғылым және технология HUNTER HUNTED_ HOW SHEIN IS EATING ZARA HER OWN GROUND (and there's no going back)
Пікірлер: 1,3 М.