Life-Led Trends 2023 • UNAPOLOGETIC | Break free from societal pressures.
Going beyond support and inclusivity, Empathy Trend (I-AM 2022), brands must now cater to a loud, unhindered and completely self-accepting, unapologetic consumer. This is the person who wants brands to embrace them as fluid beings of diverse races, gender identification, and cultural and social backgrounds. No longer confined to pigeonholes, people expect brands to stand by them as they vocalise matters that are important to them. Understanding this unapologetic stance will enable brands to create deeper bonds with their customers creating a sense of pride, loyalty and feeling heard… As one TikToker explained, “peeling off the constraints of society.”
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Негізгі бет I-AM Life-Led Trends 2023, UNAPOLOGETIC
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