Yeah currently short form content exists to farm views and subscribers that are ultimately meaningless because of the volume of other shorts that subscriber is watching
@JoeHickson
Жыл бұрын
But bigger number better person. Right?
@thespiffingbrit
Жыл бұрын
@@JoeHickson I do have a really big epeen so I must be more important
@jamescarroll384
Жыл бұрын
Made a mistake not posting this as 10 KZitem Shorts
@JoeHickson
Жыл бұрын
I cry
@zooba_au
Жыл бұрын
That transition at 1:11 though 😲
@alexhaswellah
Жыл бұрын
For real
@montgomeryharr30
Жыл бұрын
For purpose of interaction put subtitles later in the short that are intentionally incorrect. Like if you said "satisfaction" intentionally write "sexualisation" honestly it works so hard
@Smoneey
Жыл бұрын
KZitem shorts is a cess pool of andrew tate style “masculinity” posts, random podcasts with subway surfer underneath, and clear bait. Mad how this whole service is available but no ones really capitalised on it
@jfolz
Жыл бұрын
I feel like these come in waves. First it's Jordan Peterson clips, then it's motivational quotes, then religious zealots telling me to repent, then places that don't feel real, then powerwashing, then mowing lawns... It's like Joe said, people do whatever is trendy right now.
@Triairius
Жыл бұрын
I discovered a parallel working in product management for the first time at my last job. In _project_ management, there's a few popular methodologies, but everyone is into Agile/Scrum right now. What that basically means is, get stuff out fast, fix stuff fast, add new features fast, etc. When done well, it results in quick, iterative innovations and actual testing of new ideas. When it's done poorly, people just try to cut every corner imaginable to meet impossible deadlines. I see the value, but I hated feeling like I never had the time to do things 'right.' This seems to be the case with shorts, as well. Some people are doing it really well, but there's a whole mess of low effort, creatively-exhausted content out there that doesn't have any particular direction because they're so focused on the next release that they don't have time to plan. It gets quick results, and it's relatively low-risk for your time investment, because it kinda works. However, there's little artistic satisfaction in that. Skill and mastery gets thrown out the window in favor of speed, and that doesn't feel good when you don't have the time to get creatively invested in something. Now, I think this trend will have pushback over the next several years, but I hate to see how many great creative minds get burned out in the meantime because they're being so heavily incentivized to produce quick, unfulfilling content.
@alexhaswellah
Жыл бұрын
It feels like every industry is under the same strains speed over quality 😢
@melmao9507
Жыл бұрын
One thing that keeps me away from shorts is how much borderline visually NSFW content ends up hovering in that feed, and finding the one good short doesn't immediately change the recommendation engine. It's zero substance and lowest common denominator. I do agree with the concept that KZitem as a platform could do a much better job of saying 'this short comes from this bigger content piece' as I am seeing some shorts creator use it to point views to older parts of their catalog, where they design a short and then pin a comment to the 'real video' that's 2 years old or whatever for the full story. I think if anything that's the only flavour of shorts I've actually liked where they point to something +1 year old that I might not otherwise go look to see.
@Lolipopgi
Жыл бұрын
I'm with you, Joe. My god.
@Nihaas
Жыл бұрын
really like the point about short-form content currently rewarding pump-and-dumps. Otherwise, I do think some of the problems with shorts just come from it still being a very accessible new toy which so many people think they can use to blow up - same as a lot of other new tech. There are people making shorts with a more deliberate creative approach, but right now a lot of them get drowned out by the number of people just making content and chasing trends to try to break out. Once the format gets older or there's another format for growth that takes off, I think those shorts creators will shine a lot more
@JoeHickson
Жыл бұрын
This is actually an interesting perspective!
@hectrum8140
Жыл бұрын
The only short form content that has left an impression on me is Zöe Bread’s content mostly because she is able to convey a complete story within the video. However, I still enjoy her long form vlogs (they’re usually 1+ hour long) on youtube more, which I think definitely proves your point of short content acting more as advertisement for longer content
@fightheader
Жыл бұрын
This content is gold. I just love your vids and I'm not even a video creator!
@JoeHickson
Жыл бұрын
Thanks :))
@gabionsquared7858
Жыл бұрын
My faviourite use for shorts is a lot of my content (not this channel lol) is heavily scripted, and putting any bloopers or fuck ups and the end would throw off the whole vibe, although I do genuinely want to share the funny moments. Hence, make them a short. Especially if you release the short a few hours earlier than the actual video, views can start guessing what you were actually doing
@tacosmodernrice
Жыл бұрын
I’ve given watching shorts a go. The only ones I cared about were snippets of interviews with George Lucas and OT actors which had some pretty interesting trivia in them. But man the hardcoded subtitles are hell.
@simontulett2861
Жыл бұрын
Suuuuuper interesting and useful. Thanks for all your research & thoughts Joe!
@oceantorrents
Жыл бұрын
Transition into the pod clip was cleannnnn
@geddonwithit
Жыл бұрын
Glad to know there's cutting edge research going on. Good stuff as always Joe, I look forward to part 2
@JoeHickson
Жыл бұрын
Part 2 is no joke the next video coming out..
@Lesanne
Жыл бұрын
Shorts have become a cheap way out, for a lot of creators - pump out mass amounts of 10 second clips that can all be caught by the algorithm. It is a shame that Shorts has two sides of the spectrum - the videos with so much talent and effort put into them, and the Shorts that, like you said, are trends that get rehashed a billion times. But hey, the joys of evolving social media, what we enjoyed as teenagers is no longer what is enjoyed by the teenagers of today. Adapt, and overcome. But a fantastic analysis on the world of Shorts. We should feel honoured you sacrificed what was left of your sanity to explain Shorts to us.
@WhichDoctor1
Жыл бұрын
How dare you assume I’m not an idiot??? I find that very presumptuous and stuff
@JohnRochford
Жыл бұрын
Brilliant insight, thanks Joe
@JoeHickson
Жыл бұрын
You are most welcome:))
@amoschew3609
Жыл бұрын
I can watch a 2hr video essay as long as its horizontal, but if a vertical tiktok is 3minutes I start going INSANE
@SpaceDogLaika
Жыл бұрын
Unrelated, but i love the aspect ratio of these videos, cause they use more of my screen.
@JoeHickson
Жыл бұрын
most phones are 2:1 at this point and thats why I do it haha :)
@oneone425270
Жыл бұрын
So, conceptually, effectively trailers for podcasts and other videos?
@JoeHickson
Жыл бұрын
Kinda. But a trailer that has a full narrative, not just a hook
@alexhaswellah
Жыл бұрын
This was amazing actually made me think
@alexhaswellah
Жыл бұрын
FYI one of the Rare videos I'm interested in exploring the coments section
@pizzapielemon
Жыл бұрын
Shorts could have worked as advertisments for other content on the platform. If you could browse shorts and see the streamer ads the main yogscast channel on twitch (used to?) play during breaks, it could work to draw people into other content from that creator. PFlax yelling about his hatred of Salsa would probably get me to watch more of his stuff, without a fair amount of creative freedom in how you create the trailer. It's a shame the ecosystem is already so poisoned with clickbaity crap it's basically unsalvageable. The kindest thing to do is just take it out behind the shed and pull the trigger.
@IMOVIES1337
Жыл бұрын
ty 4 ur sciencing
@ONESHOTomg
Жыл бұрын
I like this
@jfolz
Жыл бұрын
I absolutely hate subtitles, especially when the audio track is just the song of the week repeated over and over and over. I also hate terrible text to speech. If you don't want or can't listen to the sound the app and website already support subtitles. You can turn those on if you want. Are people honestly that incompetent or lazy that pressing the CC button is too much?
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