ICYMI: In 2023, Bud Light found itself embroiled in a significant controversy following a collaboration with transgender TikTok personality Dylan Mulvaney, resulting in a consumer boycott, a sharp decline in sales, the termination of several managers, and an unexpected amount of free publicity. This wasn't Bud Light's initial foray into "Marketing the Rainbow", and there had been instances where other brands collaborated with transgender individuals with minimal issues, raising the question - why the intense reaction?
Dylan Mulvaney, a renowned American actress, comedian, and TikTok influencer, is widely recognized for sharing her gender transition journey through daily TikTok videos since early 2022. By April 2023, Mulvaney had amassed a significant following with over 10 million fans on TikTok and nearly 2 million on Instagram. Her video series, "Days of Girlhood," had also attracted more than a billion views, indicating her vast and engaged audience. It's no surprise that brands would be interested in partnering with her.
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Негізгі бет ICYMI: Viral Video Bud Light - March Madness, ft. Dylan Mulvaney (2023)
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