We decided to scrutinize some popular books on generational analysis, interrogating possibly flawed methodologies and questionable conclusions. We challenge now-popular assumptions about narcissism, individualism, and generational traits, and discuss the complexities of social science research and its representation in mainstream media.
In this episode of In the Demo, hosts Farrah Bostic and Adam Pierno critically examine Jean Twenge's work, particularly her books iGen and Generations. They explore the transition from academic research to popular non-fiction, questioning the rigorous application of scientific methods in these widely read and referenced books. The conversation touches on the challenges of longitudinal studies, the dangers of oversimplification, and the impact of media representation on public perception of generational differences.
Resources
Generations by Jean Twenge: a.co/d/0c3upzCG
iGen by Jean Twenge: a.co/d/0ftK58lS
Monitoring the Future: monitoringthef...
Narcissistic Personality Inventory: openpsychometr...
The Narcissism Epidemic by Jean Twenge and W. Keith Campbell: a.co/d/0eqGXDuN
Your Hosts
Farrah Bostic is the founder and Head of Research & Strategy at The Difference Engine, a strategic insights consultancy. With over 20 years of experience turning audience insights into practical strategies for B2B and B2C companies, Farrah helps business leaders make big decisions across various industries. Learn more at thedifferencee... and connect with Farrah on LinkedIn ( / farrahbostic .
Adam Pierno is an author, strategist, and managing director of brand strategy at Arizona State University. He is also the founder of Specific Branding and Research, where he helps brands understand customer habits and create effective growth strategies. With 25 years of experience, Adam has written two books on marketing. Discover more at www.adampierno... and find Adam on LinkedIn ( / adampierno .
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