This Week Meet Shivam Ginglani, Founder of Woodsmen Whisky.
A whisky brand looking to disrupt the legacy players in spirits. Will he impress the equity seekers Shantanu Deshpande (CEO & Founder, Bombay Shaving Company) and Rahul Chaudhary (Founder, Treebo Hotels and Venture Partner at Matrix Partners)?
00:00:00 - 00:01:15 Coming UP
00:01:15 - 00:03:17 Introduction to the Equity Seekers
00:03:17 - 00:06:46 How Shivam's Naivety Got Him Into The Spirits Industry
00:06:46 - 00:13:09 Understanding India's Alcohol Market & Consumption
00:13:09 - 00:15:18 Woodsmen has set out to do something different
00:15:18 - 00:20:09 Breaking down the Whiskey Market
00:20:09 - 00:22:42 Can one parent company sell products across price points?
00:22:42 - 00:26:28 Value Proposition for an Aspirational Brand
00:26:28 - 00:30:00 A typical whiskey journey for a consumer
00:30:00 - 00:33:20 Aspirational V/s Utility: What does whiskey invoke?
00:33:20 - 00:35:35 The psychology of drinking alone and signalling?
00:35:35 - 00:37:11 Why should good design & quality cost more?
00:37:11 - 00:45:00 Taste Testing Woodsmen
00:45:00 - 00:48:00 The Wine Experience v/s Whiskey's easy consumption
00:48:00 - 00:49:09 Reason Behind Choosing a simple value proposition
00:49:09 - 00:51:00 Packaging and its psychology
00:51:00 - 00:59:35 Tenets of Woodsmen's Branding & India's Missing Whiskey Identity
00:59:35 - 01:03:28 Understanding The Revenue and Margins
01:03:28 - 01:06:50 The challenges of alcohol distribution
01:06:50 - 01:08:27 Shivam's personal Superpower
01:08:27 - 01: 13:24 Projections, Gross Margins and Investment Ask
01:13:24 - 01:20:49 Strategic Timeout
01:20:49 - 01:23:53 What The Equity Seekers Love About The Business
01:23:53 - 01:25:32 The Concerns About The Business
01:25:32 - 01:27:00 Rahul's Take on Woodsmen and The need For A Wider Unique Proposition
01:27:00 - 01:28:00 The Barbershop Offer
01:28:00 - 01:31:44 Shivam's Appreciation of TBWS, His Response and final thoughts
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My name is Shantanu and I am the founder of Bombay Shaving Company and Bombae.
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