The Integrated Business Program requires undergraduate business students to create a real company before graduation. The university developed the program after noticing a trend in job placements involving alumni who seemed reluctant to apply for the kinds of high-skill jobs for which they were qualified.
Students apply for leadership positions within the startup, do market research, select a product, calculate financial projections, and develop a business plan. But whereas other business schools stop at the theoretical stage, the University of La Verne’s program is one of only a few in the nation to introduce real money.
The teams pitch their business ideas to a Wells Fargo bank representative in a “Shark Tank”-style presentation to secure a $2,500 loan. Then, the competition intensifies as the teams market and sell their products over the next 10 weeks.
Learn more about the undergraduate experience at University of La Verne here: laverne.edu/ad...
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