www.novatalent...
Nova has rebranded its graphic identity with a new website and a new isotype. That isotype symbolizes many elements that stem directly from our soul and make our vision and values more tangible.
The overall isotype should convey a sense of uplifting and empowerment as it points up to the sky. We also want this to be a badge of honour since being accepted signifies that people belong to the top 3% of talent their age.
We also wanted to play a bit with the space theme. As you might know, in astronomy, novas are stars who shine a bit brighter than others, thus in a more abstract form, we see a small spaceship taking on a galactic journey.
The isotype also captures the power of the connections enabled by Nova, both members to members, and members to companies and opportunities. This is why, you see 2 elements divided by a line, that should almost urge you to connect those two sides which symbolize what we do on a daily basis: connecting people to each other and to the right opportunities.
That dividing line in the middle, for us, symbolizes the development trajectory we catalyze in our members’ life. It is inspired by the trajectory of a star or even the orbit of a space object. The trajectory slightly tilts at the end to remind ourselves that a human journey should not always be in hyper-acceleration towards new heights, but it’s also ok to slow down every now and then to reconsider our priorities and what matters to us in life.
Read more about our new logo here: www.novatalent...
Негізгі бет Introducing our new identity - 2022 | Nova
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