At THEBE MAGUGU, we believe in preservation. I love the idea of wearing ones heart on the sleeve, and it is with this that I am excited to present the CUSTOM FAMILY HEIRLOOM SHIRTS - where our valued customers can pre-order a shirt that will be emblazoned with an image from their own chosen family archives.
“As you know, African wax prints often have important historical figures printed all over it. However, I think so many times, history and its figures have always been imposed on to us, and I love the idea of taking back and empowering others to fashion their own history with their own key figures”, says Thebe Magugu, who emblazoned his own personal shirt with an image of his late grandmother Matiego Magugu, who is seen on the shirt praying. “Wearing it makes me feel protected and watched over by her, and I hope people choose subjects based off of emotional connection, because that is a function of a charm - a physical part representing a metaphysical whole”.
The Thebe Magugu site has been redesigned to reflect a portal that will generate a 3D Heirloom Blouse tailored to the specifications keyed in by the customer, giving an idea of the final product rendered as a preview. The Heirloom Blouse, which will be created in a Semi-Matte Satin, will be delivered from the 10th of December 2023 to all it’s respective buyers.
“I’m so excited to be a witness to all your Heirlooms - see you all on the 6th, much love”
CREATIVE STUDIO Spaanspek
STYLIST & ART DIRECTOR Chloe Andrea Welgemoed
PHOTOGRAPHER Alice Mann
DIRECTOR Dune Tilley
MAKE-UP ARTIST Annice Roux Gerber
HAIRSTYLIST Saadique Ryklief
SET DESIGNER Carel Combrinck
MODELS
Lloyd Murenzvi Syntiche Kabuya Reneilwea Lebea
Негізгі бет Introducing the Thebe Magugu Custom Heirloom Shirt
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