Introducing the V’Sign SB
The V’ Sign SB. This video is about Beena and V’Sign pens which are some of the most popular pens in India, with the House of Beena churning out pens in unbelievable numbers overs the last many decades. Point is, not many of us know either Beena or V’ Sign pens for the simple reason that Beena has always concentrated on being an Original Equipment Manufacturer (OEM) for brands which I cannot in all fairness name here. V’Sign on the other hand, is a relatively new brand which is just about coming up and will need some time to capture the eyeballs and create its own niche in the hearts of the fountain pen fanatics.
The company was started by Satramdas Motwani, who had come to the city of Bombay (now Mumbai), uprooted from his home and hearth following the partition. It was only through sheer hard work that he moved up in life - literally from the streets - to set up what was once one of India’s largest pen manufacturing units, creating pens for brands that are ubiquitous, creating pens that are still known by their names.
Satramdas Motwani was followed into the business by his son Hiro Motwani, who is now introducing the third generation in the business, his son Nikhil Motwani. It was incidentally Hiro Motwani who had spearheaded Beena’s transition as one of the most respected OEMs in India, not only making his products ubiquitous around the country, but also ensuring that Benna create for itself a global footprint.
The point to be highlighted here is that the common thread running through all these men, is that pens are their lifeblood. They know their manufacturing inside out, which makes the pens coming out from the house of Beena / V’Sign, every pen, extremely well made, built to last, hugely user friendly and at price points that are unbelievably easy on the pocket. Satramdas Motwani had learnt the craft of pen mending and pen crafting literally on the shop floor level and had gone all the way up to a status where he counted among his customers people like Morarji Desai, once the Prime Minister of India, if that proves a point. Hiro and Nikhil Motwani too are no exception so far as their hands-on knowledge about pen making goes and their never-say-die attitude, not to mention their extremely friendly nature.
The pen that is being highlighted here is called the V’Sign SB, the initials of the founder Satramdas Bhikchand Motwani, who had started it all. It was my mistake and I sincerely apologise for wrongly introducing the pen as the V’Sign Flora in the Video. My bad. Apologies again. I just got too carried away by the sheer enormity of the Motwani story and the excellence of the pen being introduced. Sincere apologies.
The V’Sign is the brainchild of the third generation - Nikhil Motwani - who has some huge plans around the brand. He too is completely well versed in the art and science of pen making and I join the community in eagerly waiting to celebrate if exploits. The initial offerings from V’Sign, if they are any sign of the things to come, are very exciting and with people like Nikhil Motwani moving into the business, pen lovers like us, people eagerly waiting for the India story to unfold on the global stage have reasons to be happy.
Keep Watching. We will bring you more videos from the house of Been and follow the V’Sign story as it unfolds.
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