Women’s sports is in the midst of a seismic shift, with attendance and viewership numbers soaring. At the root of this phenomenon is fandom. We’ll examine how targeting this previously overlooked demographic is resulting in increased engagement and spending, and how greater investment is key to capitalizing on growth opportunities in order to create lasting value.
This video features:
Jessica Berman, National Women’s Soccer League Commissioner
Cameron Brink, WNBA Los Angeles Sparks
Sara Gotfredson, Trailblazing Sports Group Founder
JuJu Watkins, USC Women’s Basketball
Julia Boorstin, CNBC Senior Media and Tech Correspondent
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Негізгі бет Investing in Women: Female Sports Fandom
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