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On "you\me\everyone," between crunchy-crisp strumming, iogi sings percussively and with a euphoric calm, “Tell it like it is, tell us what you see boy”…. “I want to make a mess,” before ascending effortlessly into an earworm of a chorus laced with falsetto. It's city pop meets quirky psych-rock, akin to artists like Benny Sings, Mk. Gee, or Jerry Paper.
Says iogi about the new track, "you\me\everyone was written as a part of an experiment - to just let the music do the work. I got the basic groove of the song and the guitar riff, and i felt like writing whatever comes to my mind at the moment. the lyrics 'tell it like it is, tell us what you see, boy' - is my way of saying to myself exactly that - there is no need to hide behind words, or look for something complicated to say. If it works for you - it works."
iogi - everything's worth it, Released: 2021-02-10, Raw Tapes
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#alternative #dreampop #indiepop #indierock #iogi
Director - Roy Rieck
Director of Photography - Ben Kirschenbaum
Producer - Shachar Zaltsman
Gaffer - Shaked Gorbatt
Assistant Camera - Daniel Vogman
Best Boy Gaffer - Babi Horesh
Art & Styling - Eilam Chomsky
Art Assistant - Lia Tomashof
Color Grading - Ben Kirschenbaum
Additional VFX - Daniel Vogman & Gilad Ben Hayon
Edited by Roy Rieck & Ben Kirschenbaum
Location Manager - illi ash
PA - Maya Zaltsman
Clothing - Doron Ashkenazi Menswear, essell vintage
Music and Lyrics by Yogev Glusman
Produced, played and recorded by Yogev Glusman
Additional Synths - Nomok
Additional Vocals - Folly Tree
Recorded at Vata Studios
Drums recorded at Kef Studios
Mixed at Vata Studios and Halal Studios by Nomok, Asaf Shay & Yogev Glusman
Mastered by Asaf Shay at Halal Studios
Special thanks:
Dunietz family, Rejoicer, KerenDun, Asaf Shay, Asaf Zaltsman, Amir Bresler, Rushes, Utopia
Bandcamp: bit.ly/3q4XLMM
Apple: apple.co/36ZcK3n
Spotify: spoti.fi/3tExxCV
Amazon: amzn.to/36WA1mh
Lyrics:
i want to make a match
i want to make a match
a certain kind of stretch
for you for me for everyone
i want to earn some cash
i want to earn some cash
its never late to ask for it
for me, for everyone
tell it like it is, tell us what see, boy
only one more time, take it to the sea, boy
tell it like it is, tell it like it is
boy, boy, boy, boy
i never meant to ask
the time to move so fast
its simply not a task for you, for me , for anyone
i want to make a mess
i want to make a mess
its really not a test
for you, for me , for anyone
Founded in Tel Aviv in 2008, Raw Tapes has grown from being the home of the local beat scene to a meeting point of producers, Jazz Artists, Vocalists and rappers, keeping itself on the cutting edge, yet always remaining soulful.
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