MM champions entrepreneur, putting circular production at the heart of product design. 2023
Circular product design isn’t easy. It takes craft, innovation and a moment of frustration that makes you want to change things. PACKBAGS is the product of such a moment. We partnered with the up and coming sustainable brand to create a commercial film that showcased the beauty and functionality of their bags, whilst telling the story of the short history of the company. The purpose of the project was to bring the founders’ vision to the screen and highlight the fashion industry's focus on unsustainable practices. MediaMonks collaborated with young directors to create the film, providing them with an opportunity to kickstart their careers while perfectly capturing the PACKBAG ethos. The project was a success, resulting in a visually stunning film that effectively communicated PACKBAGS' values and showcased their products. The film was focused on social media and helped to raise awareness of PACKBAGS' sustainable brand.
Негізгі бет It’s not a bag. It’s PACKBAGS
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