The greatest election advert ever made. You just had to be living in Australia when this aired for the first time on TV. It's effect was immediate and resonated with the electorate in way that no political advert ever has since. And it won Gough Whitlam the 1972 general election. I was 9.
@AlexBaz143
Жыл бұрын
I wish I was!
@tanias4877
Жыл бұрын
Maintain the rage! RIP Gough
@daveb3987
Жыл бұрын
I just saw a comment on the Reagan “it’s morning again in America” that called that “the greatest political advert ever”. I thought BS, It’s Time is a zillion times more effective.
@doncampbell9606
10 ай бұрын
Some music just resonates with events and the time period. This was one.
@sdfeinstein
9 ай бұрын
Yes, it is one of the greatest political ads ever made. Over 50 years later, I still get chills watching it and I'm not from Australia--living in Massachusetts at the time.
@peterevans6102
6 жыл бұрын
I was 14 in1972, too young to vote, parents who voted Lib. This song, the Ad & the sheer force of Gough Whitlam's personality made politics exciting for a young person. 23 years of Menzies was like sheep overdosing on valium - Boring. Watching this now still gets the hair up on the back of the neck, thrilling stuff.
@killmrdarcy4367
2 жыл бұрын
To those born well after 1972, on this day, the 49th anniversary of Whitlam's PM swearing in: It's quite impossible to not exaggerate the optimistic sense that this 'cry' gave to those of us who were there (even if I was a small kid), to those later born generations who were not, and this as it concerns the feeling which it instilled in us - one that Donald Horne neatly came to call, 'Time of Hope'. I feel genuinely sorry for those who never got to experience a true leader like Whitlam (despite his faults) - even if a later generation had a kind of Whitlam redux with Keating - while Gough's vision for Australia (and one that hopefully still lives on!) is the total antithesis of the smug 'lifestyle' aims which the current mean and miserable post neoliberal excuse for a 'government' is the apologist for! If anything, Gough challenged us to 'grow up' and take our place as a responsible member of the international community, while Scomo's 'bugger the world' and beaches and barbies 'vision' is about 'non-growth', with that conceited 'aspiration' being a further stage 'petit bourgeois revisited' throwback to Howard and Abbott!
@paulgough9874
2 жыл бұрын
The greatest political ad there ever will be. 50 years later it still makes the hair on the back of the neck stand up and brings tears of pride to the eyes of this Labor voter who was just one year old when it came out.
@stupendous1068
7 жыл бұрын
Long before "Do They Know it's Christmas" and "We are the World", there was "It's Time".
@bernadetteneumann6547
9 жыл бұрын
RIP Gough. What a life. This is a song I never forgot, or never will. Hope you and Margaret are enjoying the quiet life out there wherever you are..
@tanias4877
Жыл бұрын
Amen
@Garyh61
4 жыл бұрын
One of the greatest songs of change of our generation. I was 12 when this song was first aired on TV and it got the whole house standing up and singing along. I still like to sing it today.
@riadf8126
Жыл бұрын
The greatest political ad ever! Fit for purpose past, present and future. I immigrated to Australia in 1991....self interest dictates I vote Liberal...I never did and will never do. Labour, for all their faults, are nation builders...education, health, superannuation, fair IR, championing the causes of the underprivileged class. This song encapsulates all....go Australia......best country in the World and I should know as I travelled widely and lived on 12 countries throughout my life.
@WilliamSmith-mx6ze
20 күн бұрын
The song is a bunch of meaningless platitudes. It gives no real reason to vote Labor. That you were so impressed by it reflects on you.
@tanias4877
Жыл бұрын
Decades on, still The BEST political ad ... still our BEST PM. Maintain the rage.
@vviv7230
Ай бұрын
When this song was released for Gough Whitlams Labor party, I couldn't wait to vote for the first time. Ever since then that excitement to vote for any political leader in Australia, is no longer there, except for Bob Hawke a sayer and a doer. Australia has been in the political wilderness since the Hawke and Keating days have passed. Today you won't ever get Australian celebrities of this calibre coming together. It took a war for Australians to vote for a government bringing back our soldiers from Vietnam. RIP Gough.
@fcpacker6815
2 жыл бұрын
I agree, I was ten years at the time and my grandfather was one of the ruling Liberal Party’s biggest backers. My father was a Liberal member of the NSW upper house. I was only ten years old , But If I could have voted , I would have voted ALP largely because of the ad. McAnn Erickson Sydney’s greatest work!
@aydancasey1953
2 жыл бұрын
Your grandfather's media empire actually backed the ALP in this election
@gazdeb80
3 жыл бұрын
I met Gough Whitlam and Margaret at the Ipswich Civic Centre back in the 70's. You couldn't wish for better people than them two.
@yaboi2681
3 жыл бұрын
It’s time again. Rise against the corrupt Liberal party
@yaboi2681
3 жыл бұрын
@Mark Bradley har har. LOL. you really changed my mind there buddy
@yaboi2681
3 жыл бұрын
@Mark Bradley look who won the popular vote. It sure wasn’t LNP lol
@davemustaki134
8 ай бұрын
They should have kicked Howard out not Whitlam!
@incomegeniuslive
9 жыл бұрын
So proud of my father for writing and producing this...... So sad for the loss of such great transcendent figures like Gough and of course my dad. RIP, The memories will live on through us
@davej4869
9 жыл бұрын
+ozscience The last and only Prime Minister to put Australian interests ahead of the Criminals in Washington.
@incomegeniuslive
9 жыл бұрын
well said mate! Long gone are the days of our once great "democracy"
@peterwaller7561
8 жыл бұрын
Taken down by the CIA - read the book or watch the movie, "The Falcon and the Snowman"
@PoliticalWeekly
7 жыл бұрын
What did your dad think of Hawke? and why is the recording speed different from the ad speed?
@sliat1981
7 жыл бұрын
ozscience it was my dad not yours
@rmason64
8 жыл бұрын
I understand that this was a jingle for the ALP, but I find it sad that a lot of the comments here focus on politics rather than acknowledge the incredible talent Alison MacCallum was. One of the best female voices Australia has produced.
@freeman10000
4 жыл бұрын
The whole vibe of the song is amazing even when you disregard the political intent.
@fishburger8177
3 жыл бұрын
well it is an ad for the alp
@dashaB-sl4pu
3 жыл бұрын
It was an election like none since when you see what the dog's breakfast that the LNPand it's subsidiary Pauline Hanson represent,unaustralian australians
@leoncutajar1369
2 жыл бұрын
@@dashaB-sl4pu Pity Gough the grub was one of the biggest traitors Australia produced.
@lizziebkennedy7505
2 жыл бұрын
She was right with us, baby. Whenever complimented, her response was to credit the importance of the work. You can hear her sheer commitment in her voice.
@AussieDJRemixes
11 ай бұрын
And the wonderful voice of Alison McCallum.
@pmj430
2 жыл бұрын
It still gives me goose bumps. I was getting ready to vote for the first time. (22 years old)
@trentbell5931
8 ай бұрын
So you’re proud that you were part of a large team of simpletons who fell for a propaganda campaign designed by a pack of long lunching crooks, are you.
@WilliamStoneContentZone
2 жыл бұрын
We did it
@dashaB-sl4pu
3 жыл бұрын
I was 19, just about to have to my name in for National Service then Gough and the lABOR pARTY GOT IN, GREAT DAYS
@AndyJK45
3 жыл бұрын
To hell with National Service and the parasites who demanded it of us.
@triarb5790
Жыл бұрын
God help you, you were only 19.
@idgat2256
2 жыл бұрын
The embarrassing thing ... I can still remember and name most of the performing participants, including most of the cast from Bellbird. Pure nostalgia {Sniff} {Sniff}
@nathanpickering9253
4 жыл бұрын
I was 15 when this came out and everything changed when I saw it. I felt like I could fly! Thanks to everyone, just....everyone.
@thejokingcat783
2 жыл бұрын
50 years later, it’s time once again.
@inikainika1523
Жыл бұрын
It sure is ...
@symontemplar1418
2 жыл бұрын
Those Aussies in the choir along with the lead vocal organist sure had SOUL! Who'd ah thunk it!!!
@gavangreenough3156
2 жыл бұрын
It would be great if the ALP Brought this song back for the next Election it would destroy any hopes Scott Morrison had of being PM Again.
@bondoqbn7318
Жыл бұрын
Lead singer Alison McCallum. The chorus comprising a "Who's Who" of Australian entertainment and sport personalities, including Tony Barber, Barry Crocker, Lynette Curran, Chuck Faulkner, Jimmy Hannan, Brian Henderson, Col Joye, Graham Kennedy, Dawn Lake, Bobby Limb, Little Pattie, Bert Newton, Terry Norris, Hazel Phillips, Judy Stone, Maggie Tabberer, Jack Thompson, Jacki Weaver, Kevin Sanders, Ade and Rob Dames, among others.
@andrewweber9461
Жыл бұрын
Thank you for supplying the names for us clueless Yanks! Happy anniversary (in the words of a different Australian band).
@bondoqbn7318
Жыл бұрын
@@andrewweber9461 Thanks mate
@tanias4877
Жыл бұрын
Great spotting, thanks 👋
@goughwhitlam1069
10 жыл бұрын
Fear not my followers, I am back and it is time once more!
@rickicoughlan8299
6 жыл бұрын
We need to bring back more great bass lines and the Hammond Organ in our political jingles!
@freeman10000
4 жыл бұрын
I concur!
@cursedy
3 жыл бұрын
i just played this and noticed the bass line #sogood
@cadz4me
Жыл бұрын
I despise ALL politicians of ALL the major parties but my God, this song just grabs me all the time. I’d love to see it remastered (without the political spin on it) coz the words are still so very fitting for today’s crazy world! Yes, it’s certainly time.
@Millez
Жыл бұрын
How'd we go from this to "there's a hole in your budget etc etc". Truly proof of the decline of Australia
@tanias4877
Жыл бұрын
?
@billyhughes805
Жыл бұрын
We need this song for the UK and our General Election next year, all right, so it is Keir Starmer but the song is still a hit!
@roybennett9284
2 жыл бұрын
Time for scomo to go and find some more coal...bye mate thanks for your help during the fires and floods..and the deaths of two of my Close mates through robodept...
@fellowcitizen
4 жыл бұрын
Notice the conspicuous absence of David Stratton who refused to participate due to the shaky handheld camerawork.
@peterstefaniw6836
Ай бұрын
well done allison- yes one of the most powerful political songs written that i beleive hit the record charts back in 72 as a favourite ever to be recorded as a political motivator- cast of australian tv icons -terry norris - cop shop- jack thompson, many many more- and ironically allsion was a Kiwi!
@Pete-te6ee
18 сағат бұрын
Awesome ...When the Labor Party actually had its true meaning ....today the party is a shadow of yesterday..
@ladybirdxx
Жыл бұрын
I'm British, this is absolutely fantastic 👏.Gough Whitlam, what a man?
@tanias4877
Жыл бұрын
Our best PM !!!
@idgat2256
2 жыл бұрын
Resurrect this .... NOW !!!!!!!!
@hedylamarr1637
2 жыл бұрын
It's Time..to get Don Willisee to sign the 1975 UN Lima agreement..And begin the handover of Australia's manufacturing base to developing countries like China..What Labour started Liberals continued..
@leoncutajar1369
2 жыл бұрын
Yep one of the best traitors Australia produced but this song was good.
@tanias4877
Жыл бұрын
cough... darwin port .... cough
@icascone
4 жыл бұрын
Thanks for posting this! It inspires me every time!
@luca_saibene
2 жыл бұрын
I really hope it's time again
@Super_Mario128
2 жыл бұрын
It’s time
@Kzzak
2 жыл бұрын
It's Time again :)
@bigburlyunclerory
2 жыл бұрын
It’s time.
@kresimirvunic5589
Жыл бұрын
Born in 1977 in Australia so this was before my time. I heard several times in documentaries in retrospectives and it stuck...very different times.
@YouandIweremeanttofly
2 жыл бұрын
It's kind of ironic that at1:47 you see Gough Whitlam standing under a portrait of the Queen... given the events of November 11th, 1975
@brsiandbfjdjs9494
10 ай бұрын
I'm a Labor voter and I like Whitlam but some of the Labor hagiography around him is embarrassing especially when people give him credit for things Menzies already initiated
@tanias4877
4 ай бұрын
Geez, you guys are worried.... trying to rewrite history again!
@robertandsusan4717
2 ай бұрын
Like what egghead? All he initiated was more sheep to England.
@frankfordham6759
9 жыл бұрын
God Bless You Gough Witlam May You Rest In Peace
@brookcrowley4254
Ай бұрын
I heard "It's Time" was released on 45, Presumably RCA, which Alison McCullum was recording for at the time.
@wendyyoung7950
9 күн бұрын
I was 11, still the greatest political campaign ever❤
@bluedragon2115
2 жыл бұрын
It is once again, time.
@AheadMatthewawsome
Жыл бұрын
It’s time again with Chris Minns! Time for old folks, time to love them! Time for children, time to teach them! It’s time to make it free! It’s time for loving, time for caring! Time for freedom! Time for moving, it’s time to begin!
@ausplus
7 жыл бұрын
God's soundtrack...
@thorvalderiksen1814
Жыл бұрын
I was shocked to see so many of my favourite Artists singing out the praises for the Labor Party
@DaL33T5
2 жыл бұрын
It's got me vibing and I'm not even Australian
@giantrod788
5 жыл бұрын
The song is beautiful! 1972 was the year of hope and dreams. In 1975 and 1977 they would have been singing "Get the Fuck Out!" by Skid Row.
@joelombardi5046
4 жыл бұрын
he was ahead of his time the people didnt understand unfortunately actualy the whole party was as it was a genuine party based on research and developement and science in those days
@peterhavord5984
2 жыл бұрын
I was 17 when 'instant Goughy' and his Labor team shot to power. Heady days.
@mshroye2
6 жыл бұрын
I wish we had ads like this in the states
@DonDonP1
2 жыл бұрын
Hello. Cool. I wish someone would digitally restore and remaster this vid in 4K ultra hi-def.
@fishburger8177
2 жыл бұрын
if this song is not blasted out at a party i leave
@inikainika1523
Жыл бұрын
😂
@floyJoy0729
9 жыл бұрын
Intressting Song! Thanks for this one
@ogglefodden7265
2 жыл бұрын
IT’S TIME FOR CHANGE AUSTRALIA
@michaelbrooke5628
2 жыл бұрын
Our new National anthem, upon breaking from the Comm0on Wealth, must be this! At least for a few years. Then we, Australia, reinvent ourselves as something else. we rock! There is no better country.
@freeman10000
4 жыл бұрын
The song "It's Time" has a similar uplifting feeling to another song from the era "Join Together" by the Who. BTW, I was too young to remember Gough Whitlam as PM but I am thankful as an Aussie that he made modern Austalia what it is. If only modern political leaders (Morrison, Albanese, Black Wiggle, etc ) would show the same leadership we would be in a better situation now.
@Shekhinah74
5 жыл бұрын
GOUGH THE MAN OF GOD
@Davez621
2 жыл бұрын
Can't believe the lead singer is only 21 years old in this - she looks much older, at least 30.
@goosegreen4008
2 жыл бұрын
IT’S TIME. 2022!
@theresagwhite3175
2 жыл бұрын
Please let it be time
@garyr8028
5 ай бұрын
It's Time....for Albo to Go, 2025. Let that limp lettuce leaf go and work on his combover in private life.
@tanias4877
4 ай бұрын
give it up peter, you're never gonna be PM
@LachlansSportsChannel
2 жыл бұрын
It's Time is a much better ad than that failed there's a hole in my budget ad
@frankopaddo9647
9 жыл бұрын
The last great Labor Prime Minister
@sliat1981
9 жыл бұрын
Considering there was never a good Liberal Prime Minister and still isn't
@whatwouldiknow1759
6 жыл бұрын
You are kidding aren’t you?
@lukegibson9209
5 жыл бұрын
Ah come on. Apart from Latham and Rudd they were all pretty good.
@ZodiacKillers
5 жыл бұрын
the first good modern labor pm*
@Gruntypantsisdancing
5 жыл бұрын
and Bob Hawke
@123brownjames
4 жыл бұрын
It’s time for.......Albanese?
@AndyJK45
3 жыл бұрын
Sadly, no.
@123brownjames
3 жыл бұрын
@@AndyJK45 might be if Morrison keeps on upsetting people
@PJR46
2 жыл бұрын
@@AndyJK45 Agree.
@justjack4030
2 жыл бұрын
It's time! GO ALBO!
@pablojones5613
5 жыл бұрын
Never realised that Tim Brooke-Taylor (00:46) was a Whitlam fan...
@moparmadman1134
Жыл бұрын
Time for free enterprise Not Communism!
@brsiandbfjdjs9494
10 ай бұрын
Whitlam initiated quite a bit of economic liberalisation
@WilliamSmith-mx6ze
20 күн бұрын
Alright, it's a very nice song, very upbeat; now give me an actual reason why should I vote Labor?
@AussieGunzel
5 жыл бұрын
It sounds strange after listening to the Clive Palmer version
@inikainika1523
Жыл бұрын
There's a Clive Palmer version????
@AussieGunzel
Жыл бұрын
@@inikainika1523 there is (don't know if it's still up or not)
@marknorris1381
5 жыл бұрын
9 people apparently were not with the time.
@KG-wd9rg
11 жыл бұрын
And catchy
@PrinceAgius
11 жыл бұрын
1972-2012 is 40 years
@mattc2094
2 жыл бұрын
This little jingle seems apt for Victoria’s reopening after such a long lockdown
@wilsonwu266
3 жыл бұрын
Kevin 07
@MisterSandman009
11 жыл бұрын
" after some 40 years of Conservative government." 1983 -1993 = ALP That is right in the middle of the time frame 1972 - 2012, then there were 4 other instances of ALP governance. Your math is wrong. Now if we take the statement correctly it would be 40 years before 1972. Where there was 20 years (not 40 years) of a Liberal/National government. (1949-1969)
@sliat1981
9 жыл бұрын
It's time to stop kissing the Queens arse and acting like second generation British. Time to become a republic
@davej4869
9 жыл бұрын
+sliat1981 Agreed!!!
@WilliamStJohn94
5 жыл бұрын
Yeah Nah... You just want our corrupt politicians to rewrite the constitution making a shit tonne of loopholes so we will be kissing their arse. I get you don't care about our history and the beautiful System of government that we have, but I do.
@siredith8846
5 ай бұрын
Celebs always help me to make my mind up.
@tanias4877
4 ай бұрын
lol, what mind?
@WilliamStoneContentZone
5 жыл бұрын
It's time today
@WilliamStoneContentZone
2 жыл бұрын
Alright this time I mean it
@sexobscura
9 ай бұрын
*Well may we say 'It's Time', because nothing will 'Stop the Clock'*
@maritavaliaho1637
3 жыл бұрын
It’s time
@Super_Mario128
11 жыл бұрын
They should update this for the 2013 Election.
@mattgemfran
Жыл бұрын
And then came the Lima Declaration
@EurekaWarrior
11 жыл бұрын
23 years not 40
@maddysofianos5228
8 жыл бұрын
Where did you get this video from?
@maddogoz08
11 жыл бұрын
yeah but 1949-1972 is 23 years
@iCapybara
6 жыл бұрын
0:58 Looks a bit like John Simm / The Master.
@stupendous1068
4 жыл бұрын
It's David Frost.
@giuseppecipolla1619
4 жыл бұрын
It was Jimmy Hannan
@petergericke6358
11 ай бұрын
Catchy tune . Worst Australian government of all time, and that is saying something!
@palatasikuntheyoutubecomme2046
11 ай бұрын
So you are saying that despite us having to deal with Scott Morrison, John Howard and Tony Abbott - This was the worst
@trentbell5931
8 ай бұрын
@@palatasikuntheyoutubecomme2046yes. You probably need to do some research if that’s your comment. The Government had the country in the worse debt in history. In the end they were trying to borrow money from rich Arabs. Crazy times.
@palatasikuntheyoutubecomme2046
5 ай бұрын
@@trentbell5931 Uhhhh every budget by whitlam was in surplus
@tanias4877
4 ай бұрын
@@trentbell5931.. You still here ScoMo?
@benneem
11 жыл бұрын
Your reading comprehension fails. "Coming to power after some 40 years" would mean 1932-1972.
@mrpizzaandpasta
11 жыл бұрын
julia gillard 40 yrs ago :)
@KG-wd9rg
11 жыл бұрын
Although I'm not a fan of Labor, this song is awesome!
@Hazza4257
3 жыл бұрын
Even still, Gough’s greatest legacy has to be universal healthcare - an idea that has the support of both major parties today.
@leoncutajar1369
2 жыл бұрын
@@Hazza4257 Gough's greatest legacy was this song and scrapping the draft. Both parties also support selling out Australian interests to the UN which is somerthing else the gough started.
@J_S209
4 жыл бұрын
I’m still in love with the idea of Gough .... the reality not so much.
@photohounds
11 жыл бұрын
Time to "lead" the country down the drain. -- Repeats every parliament they are in power.
@vinnieruggero2736
3 жыл бұрын
Have you see the liberals mate?
@Sdblahm67
2 жыл бұрын
Unfortunately this song was the high point of his government - he barely lasted two and a half years. By the end Australia was so broke he had to hire a dodgy middleman to go around the middle east begging for loans. And the ALP were bailed out by a donation from the Iraqi socialist party aka Saddam
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