"It's Monday the 28th of October, good morning and welcome to ITV1" - the underwhelming launch of the biggest change to ITV since its launch in 1955: for the first time all ITV regions would be incorporated under the umbrella brand of 'ITV1' rather than their own individual identities.
Regional programming would continue with local programmes introduced with an ITV1 Region Name ident, but this was limited almost entirely to regional news bulletins.
This broadcast comprises the short teaser montage of the new idents, a static ITV1 caption, and then the morning broadcast of 'Trisha'.
Негізгі бет ITV1 Launch Day - First transmission of new look ITV1 28th October 2002.
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