IVE shines globally with distinct Korean elements
I do not own anything. All credits go to the right owners. No copyright intended
#latestnews
#news
#usanews
#viralnews
#newsupdate
BTS kdrama
#bts
#btsnews
#btsarmy
#pakistaniarmy
#army
rm
jin
jimin
jhope
suga
jungkook
The girl group IVE, known for its string of hits since debuting, is receiving widespread acclaim for its latest comeback, successfully differentiating itself with a unique concept and music distinct from its previous releases.
For this comeback, IVE chose to highlight Korean elements in its concept. Its new song "Heya" is based on a reimagined folk tale, "The Tiger Who Loved the Sun," inspired by the traditional tale "The Tiger Who Loved a Human." Reflecting deep roots in Korean folklore, the concept and performance of "Heya" showcase the inherent beauty of Korean culture.
In the music video, IVE emphasizes the "Korean-style concept" by featuring outfits inspired by hanbok, traditional Korean dress, along with traditional accessories like norigae, fans, pipes and scrolls.
The set design, reminiscent of traditional Korean paintings, includes appearances of tigers, traditional games like jwibulnori (typically played during the first full moon of the Lunar New Year) and group dance performances resembling ganggangsullae, enhancing the cultural richness. True to its theme, the song primarily focuses on Korean lyrics over English.
IVE's endeavor to blend traditional Korean elements with K-pop has yielded significant results. "Heya" entered the top ranks of music charts upon release and continues to dominate the upper echelons of major music charts, both domestically and internationally.
The music video also broke records, surpassing 10 million views within 19 hours of release and currently boasting 30.76 million views as of Tuesday.
The sophisticated reinterpretation of traditional Korean beauty in "Heya" has garnered praise from music fans worldwide. Many international fans have been captivated by the exotic freshness and beauty of the Korean elements in the song, signaling a bright future for "Heya" on the global stage.
K-pop artists have increasingly been incorporating Korean elements into their music and performances as they make strides in the global market.
This trend is not new, with BTS's "IDOL" being a notable example. The song and its accompanying performance and music video are infused with traditional Korean cultural elements such as gugak (Korean traditional music), hanbok, roof tiles, fan dance and lion dance, leaving a strong impression of Korean beauty on the global stage.
Similarly, BLACKPINK made headlines with its reinterpretation of hanbok during their "How You Like That" promotions.
Among fourth-generation idols, Stray Kids and ATEEZ have stood out by skillfully integrating Korean concepts into their songs and performances, establishing a strong presence in the international market.
ATEEZ, in particular, drew significant attention at last month's Coachella Valley Music and Arts Festival with a performance rich in Korean elements. Its performance featured traditional instruments like kkwaenggwari, buk, janggu and taepyeongso, as well as a grand lion dance performance, delivering a fresh and impressive experience.
As K-pop's global reach expands, the integration of Korean cultural elements holds significant meaning. With the influx of songs tailored for the global market, the unique appeal of K-pop lies in its distinctiveness, and incorporating Korean elements offers a way to maintain this uniqueness.
For artists, blending Korean themes into their work is an attractive option as it reinforces their identity as K-pop artists and provides an opportunity to enthrall international fans with mysterious charm.
Негізгі бет IVE shines globally with distinct Korean elements
Пікірлер