This is the greatest watch CEO interview I've seen. A real no BS high horology conversation for those who don't enjoy watch snobbery.
@Timeandtidewatches
2 жыл бұрын
You are so welcome - wow 🙏🏻
@mattr9476
2 жыл бұрын
Really excellent and insightful interview that helps explain the brand shift. Appreciate the difficult but important final question as well!Kudos also to the camera person for capturing the “dynamic” jumps around the set.
@tuckshop
2 жыл бұрын
What an awesome experience to get the full guided tour from Chris! Much respect for him making the time to share his “baby” with us. His pride and enthusiasm are fantastic.
@mpicanza4491
2 жыл бұрын
Great video. Used to own an IWC and now quite interested again..
@iantelinside
2 жыл бұрын
Really enjoyed this interview and this sort of modern-industrial design theme of IWC. A lot more classy than turquoise or mustard dials, to my eyes 😉
@Timeandtidewatches
2 жыл бұрын
Haha well said 👌🏻
@mikec3454
22 күн бұрын
He’s always struck me as one of the most genuine watch CEOs and truly understands what it means to be a watch enthusiast. I have a real soft spot for IWC. I love what they are doing with ceramics. Picked up the new Pilot Performance Mercedes-AMG in Ceratanium recently. It is AMAZING. Likely going to add a Top Gun Lake Tahoe next.
@simonkerr7924
2 жыл бұрын
Mate! Asking the tough questions, great interview.
@pursueadventure
2 жыл бұрын
Awesome run through. I've been looking for IWC coverage all week and this is amazing!! Thank you. A request for IWC, Big Pilots in Lake Tahoe (Ceramic) and Ceratanium would be epic!!
@sean1e100
2 жыл бұрын
Ok, so definitely the best watch interview on the platform and perhaps one of the top five watch videos on KZitem… Moment, Story, Brand, Setting - all there. Really really well done guys. Thanks for sharing. Picking up my new Pilot 41 next month and can’t wait.
@Victordamus98
Жыл бұрын
I attended the IWC Top Gun Roadshow in San Diego. Impressive. Love the brand and as a pilot I appreciate the history and quality of the watch.
@bobbydazzler1780
2 жыл бұрын
Wonderful natural and entertaining conversation - love the passion, the history, innovation and engineering mastery. IWC showing the competition a clean pair of heels. These are amazing pieces and that stand is totally outstanding! Man, I could nerd out at that stand for hours. Many thanks for bringing this to us.
@superfast30
2 жыл бұрын
I like this dude...he seems to be on the right track!
@OnetoWatch
2 жыл бұрын
Excellent reporting on what IWC are doing! And I love what they are doing!! 🎥🎙👨🏻⌚️👏
@triumph2013
Жыл бұрын
IWC is now one of my future goals.
@normang663
2 жыл бұрын
That 41 topgun all black chrono is SICK! I recently became a big fan of IWV after walking in a boutique. Beautiful beautiful watches and the staff are really friendlyz This brand really resonate with me, but just the watches, but aldo the people (including this CEO’s casual attitude) and the type of people who wear IWC. Love it
@ABCTEST213
2 жыл бұрын
White Ceramic Top Gun is one of the best looking watch I have ever seen!!! I need to get one!
@johannbo
2 жыл бұрын
great interview
@dioptre75
2 жыл бұрын
Brilliant interview
@CaptCanuck4444
2 жыл бұрын
Super interesting, well done Andrew!
@MA89.
2 жыл бұрын
Fantastic watch, great interview
@matgorelsp
2 жыл бұрын
Really good interview one of best from watch and wonders Chris is probably the best watch CEO knows his business and is always ready for a chat or a interview.
@Timeandtidewatches
2 жыл бұрын
He is all that - really opens his arms to digital media 👍🏻
@walterroberts2861
Жыл бұрын
He Has A Great Responsibility On His Hands; Christophius Grainger-Herr; Has To Maneuvre Into The Mold; From The Grand Dynasty of The Homberg-Family; Into The 21st Century With Us; 2022; And He Is Impeccable At Doing Just That!
@goohbishta1
2 жыл бұрын
Why can't I find any media or links to price regarding the 41 Chronograph with the ceratanium bracelet? Only with the black strap...?
@almac9203
9 ай бұрын
I think they never released that configuration. Must have been a prototype.
@jrobinson5661
2 жыл бұрын
IWC killing it…
@Timeandtidewatches
2 жыл бұрын
🔪
@walterroberts2861
Жыл бұрын
He Mentions Hans Zimmer; "Hans Zimmer and Christophe Grainger-Herr; E-Rapture Me; E-Rapture Us; Into Your Aesthetiques;
@youwebz
2 жыл бұрын
Well done Andrew - would IWC consider an Airline partnership / branding similar to the RAAF?
@JoeyJiggles
2 жыл бұрын
Hans Zimmer for the win.
@JorgeBordam1
2 жыл бұрын
I would start with a: "Mr Grainger-Herr, nice to have a chat with you, where the F**K is the ingenieur?" hahaha
@Timeandtidewatches
2 жыл бұрын
On the cutting room floor 😂
@hanzz9083
2 жыл бұрын
still using ETA 7750?
@itsveryhotinhere
2 жыл бұрын
It’s likely to be the IWC calibre 69380 in-house manufacture.
@GarethDix
2 жыл бұрын
It’s the IWC 69385 like in the other 41mm chronos
@Hard_7_Iron
2 жыл бұрын
Chris is wound pretty tight. Great exhibit.
@smoko321
2 жыл бұрын
Where are the Portofinos, the Portugiesers, the Auquatimers, and especially the Ingenieur? If the brand new version of IWC is about engineering, surely the Ingenieur has a place? The impression the video gives me is that IWC is all about marketing and branding, not watches.
@larsstougaard7097
2 жыл бұрын
Love the white one
@walterroberts2861
Жыл бұрын
I Believe That They Have The Medical Science Aesthetique; In Order To Improve "The Male Knuckles!"
@user-ub6xk9wu2v
2 жыл бұрын
1% for the planet!More for the planet☆
@gianpakasa
2 жыл бұрын
The white one it's amazing!!! My question is : are we not going into a direction where becomes too easy for anyone to copy? Coloured dials, cases, blink blink.. Or plain pure plain as Cartier last year.. Too easy for any Chinese eating rice outside his factory, to copy and past..
@ramysulimani3902
2 жыл бұрын
Beautiful watche, but waaaaay too big, the size didn't do any service, if it take came in a 39 or 40m size that would have been the sweet spot
@MarttiSuomivuori
2 жыл бұрын
Well, no. This is not the watch I want to walk around with. It makes a statement_ "I am a ham!". I am not a ham.
@Timeandtidewatches
2 жыл бұрын
A ham watch? No, this is a storm trooper for the wrist that says 'I'm the shit' - Andrew
@assassinscreedrebellion9513
2 жыл бұрын
Terrible idea. IWC not ICE
@hamidlashkarzehi4871
2 жыл бұрын
You should think about producing a smartwatch so that no one will buy these watches in a few years
@tbd1613
2 жыл бұрын
Sorry IWC stands for I Want Crap. No such thing as creativity. Do you remember the Mojave watch? The CEO spends $$$ on signing brand ambassadors vs. creativity and development. You have Big Pilot, Bigger Pilot, Biggest Pilot, etc. Bunch of crap. Hope this company goes to the dust bin of history.
@youwebz
2 жыл бұрын
Why?
@devnithiavelrathinam1511
2 жыл бұрын
Great interview buddy. And Chris is probably the coolest CEO in the world right now.
@walterroberts2861
Жыл бұрын
That Is Exquisite and Brilliante; He Is An Architect!
@walterroberts2861
Жыл бұрын
This Was A Great Series; To Look Through; And I Look Forward To Joining The Club!!!!
@louiscaleca4957
Жыл бұрын
Any word on the Top Gun 41 on full ceratanium bracelet? I loved it when I saw it on this video... but 6 months later and still don't see it available.
@smoko321
2 жыл бұрын
@2:02 I looked up "goose step" does this mean he's saying that IWC has an "unthinking conformity to" colored ceramic this year?
@SamSam074
2 жыл бұрын
Goose step is kind of an Australian sports reference. It means a quick and unexpected pivot
@_Peter_.
2 жыл бұрын
Interesting interview, but that 7750 based, white IWC with the (cost cutting) metal pushers looks like a 3D printed prototype compared with something like the Omega Speedmaster Dark Side of the Moon/ Grey Sade / White Side…
@Timeandtidewatches
2 жыл бұрын
Personally I prefer the Tahoe to the DSOTM as IWC hasn't gone route of super shiny ceramic, which to me looks plasticky. Perhaps check it out before casting judgment, build quality of IWC is not usually a critique, and I was impressed - Andrew
@_Peter_.
2 жыл бұрын
I am speaking specifically about the white version you have shown in the video. There is a nice IWC boutique in the city where I live. I have seen some of the later versions. IMHO they are: A: very beautiful B: destroyed by the cost cutting measures Unter cost cutting I mean: 1: using an 7750 based movements that is much higher than a lot of the modern movements. 2: using standard 7750 day date window to close to the center of the dial (better suitable for 40mm cases) 3: not finishing the case 4: using metal crown instead of matching ceramic one 5 using metal pushers instead of matching ceramic pushers This is the reason I prefer the Omega DSOF/GSOM/WSOM wich has similar price and offers a modern movement, matching ceramic crown and pushers and very well finished ceramic case. I am a big fan of the IWC design and will be very happy if they start to offer a matching level of engineering! Thanks for the great content!
@linoleumfloor8190
Жыл бұрын
There is something so delightfully German about the CEO showing him the mineral extraction and formation process of Serotoninium from mining to watch.
@stephenhaynes603
10 ай бұрын
fantastic ! Chris is in the rite place a good ambassador for IWC i can feel the change in my pocket rattling away. pilot watches are lovely indeed. 🤑
@rfgf72
2 жыл бұрын
Great video - merging watches and a bit of the cultural design zeitgeist.
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