From Atomic Habits to over 2,000,000 newsletter subscribers, let's break down James Clear's 3 part playbook and how you can apply it to your own content strategy.
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From Passive Panda to Atomic Habits to the 3-2-1 Newsletter, here's how James Clear built up an email list of 2 million subscribers:
1 - Consistency
* Find a format you can stick to and consistently post.
* The early reps you do are extremely important.
* Create work that compounds over time by focusing on evergreen and universal topics.
2 - Value
* Give way more value than you ask for.
* Focus on top-of-funnel keywords to get discovered by people who don't know about you or your business.
* Structure the information on your website to answer questions, which provide value.
3 - Optimization
* Focus on the one thing, which in this case is collecting emails
* Have plenty of opt-in forms, which are testing different call to actions
* Build out a content flywheel on other platforms that still drive people back to that one goal, which is collecting emails.
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⏱ CHAPTERS
00:00 - Intro
00:44 - Who is James Clear?
01:13 - Tactic 1 - Consistency
04:30 - Spectrum of Repetitions
05:30 - Atomic Habits
06:45 - The 3-2-1 Newsletter
07:40 - Tactic 2 - Value
08:55 - Jamesclear.com website structure
10:10 - SEO strategy
11:25 - Content Pillars and Content Clusters
12:30 - Tactic 3 - Optimization
13:15 - Marketing and converting visitors to subscribers
16:20 - Recap
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