A Japanese drugstore giant is looking to make inroads to Taiwan. Matsu-moto-kiyoshi, which has more than 1,600 stores worldwide, opened its first Taiwan location in Taipei, in the city''s trendy downtown East District. The store heavily features Japanese cosmetics, and it lets customers try out their newfangled beauty products before they buy. Its grand opening sets up a showdown with the other big Japanese drugstores in town for the hearts - and the pocketbooks - of Taiwanese shoppers.Enter the store and you’ll find shelves stocked to the brim with Japanese cosmetics and skincare products. Matsumotokiyoshi is the biggest drug and cosmetics chain in Japan, with over 1,000 stores in the country. It hopes to gain a foothold in Taiwan and thinks that Taipei’s East District is just the place to do it.The retailer says it’s brought the authentic Matsumotokiyoshi experience to Taipei and will offer free in-store makeovers by professional makeup artists from Japan. The store opens on Oct. 4 and takes aim at the Taiwan market’s appetite for Japanese beauty products.Yasunori Hayashi Taiwan Matsumotokiyoshi PresidentThe Taiwanese frequently shop at Matsumotokiyoshi stores. They really like Matsumotokiyoshi, so we decided to just come here and give something back to Taiwanese consumers.The new store will arrive in Taiwan to face competition from the Taiwanese retailer Japan Medical, along with the Japanese brand Tomod’s.Wu Ping-iTomod''s assistant managerWe don’t only focus on makeup or common health foods. We even have household supplies and food. The new drugstore will become the third big player in Taiwan’s Japanese pharmacy market, and it will fire its opening salvo in the battle for shoppers on Oct. 4.
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