2023. Jidu Auto
To help automotive-robot-company JIDU launch their first flagship store in Beijing, we designed an in-store digital journey that seamlessly blended both virtual and physical worlds. Visitors could enter the ‘Roboverse’ by designing their own avatar based on matching personality traits and meet them in Mixed Reality thanks to immersive floor-to-ceiling screens. Designed in collaboration with NFT artist UV朱, these futuristic avatars joined you on your journey through the store-from photo opportunities in the RoboVerse landscape to fueling up with drinks served by robots. Combining cutting-edge engineering and state-of-the-art AI technology, we helped JIDU gift visitors a glimpse of the future.
Негізгі бет Jidu Auto: Meet the Roboverse
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