Jin BTS is making waves again as he takes on the role of a torchbearer for the 2024 Paris Olympics. His involvement isn't just exciting for fans; it’s also having a massive impact on South Korea. Believe it or not, K-Pop sales abroad have skyrocketed to 1.23 KRW.
Jin BTS was the talk of the town. Who would’ve thought that carrying the Olympic torch could boost K-Pop sales in Europe so much? The guy known as World Wide Handsome carried the torch at the Louvre Museum in Paris, France. This area has seen a lot of market diversification, contributing to the industry as a whole, including a boost in Korean tourism.
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