At the surface, the business model Joe Dirt uses is pretty simple. The company goes to job sites where contactors have excess dirt and load it up. In an ideal situation, they immediately drive it to a job where a contractor needs fill dirt. Otherwise, they stockpile it.
But Joe Fitch, owner of the Baltimore, Ohio-based excavation company, says that picture is far too simplistic. “Our business is really customer service. We understand the customer’s needs, their timing, and everything they need to get the job done. That’s our focus.”
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