Jonathan Stark (jonathanstark....) joins us to talk about the insanity of hourly billing.
• Jonathan's and Tim's shared history in the FileMaker Pro space.
• Jonathan's AHA moment when he realized hourly billing was killing his business.
• the misaligned financial incentives created by hourly billing.
• how specializing into a narrower target market amplifies your opportunities.
• the various forms of specialization: Vertical, Horizontal, Platform
• the obstacles an agency faces when trying to specialize.
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