The journeys of our employees make us who we are, and we partnered with Annie Leibovitz to capture these inspiring stories to share with you.
Everything changed for Paul and his family the day his son, Reese, was diagnosed with osteosarcoma. Within hours of the diagnosis, Paul got an offer from Hyundai for the Director of Marketing position. From that day on, the Imhoff family embarked on their journey of hope and heartbreak with Hyundai Hope On Wheels.
Only 4% of federal funding for cancer research go to pediatric cancer, and Hyundai Hope on Wheels works to bridge that gap with donations from every new vehicle sold. Paul’s journey is a reminder to stay relentless in our fight against pediatric cancer.
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Journey of Hope | Hyundai x Annie Leibovitz
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