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In this insightful session from the GA4ward event, Julie Brade, Director of Measurement for MeasurementMarketing.io, revealed the top 3 hidden gems in GA4 that will transform your experience with Google Analytics.
In this video, you'll learn:
💡 How to organise your reports to find what you need faster
💡 How to visualise your user journey and identify where users are dropping off
💡 How to quickly compare traffic to know what's working and what's not
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TIMECODES:
0:00 - Intro
1:03 - About Me
1:30 - "ONE THING"
2:40 - Hidden Gem #1: Library
6:06 - Collection
10:35 - Hidden Gem #2: Custom Funnels
18:30 - WTF - Where's The Forecast?
22:39 - Hidden Gem #3: Easy Access Funnels
30:33 - The Biggest Mistake
32:44 - New Measurement Strategy
34:44 - Outro
35:30 - Questions & Answers Part
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