Mary Beech, CMO of Kate Spade New York, spoke at the BRITE '14 conference on how brands can clearly establish their voice in every medium in which they participate - digital, social, retail, and traditional - and bring their brand voice to life.
The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.
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Негізгі бет Kate Spade New York CMO: Building Brand Voice
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