Sports is woven into the fabric of American culture and no sport resonates more deeply than football. From Thursday to Monday, fans sit enraptured in front of television sets or fill large, raucous stadiums hoping to cheer their favorite team on to victory. Here’s the part that escapes the fans … before any of those games appear on television, stadiums are full, or games are won, a lot of business has to happen. Strategic business dealings and years of planning that yield desired results don’t just happen. It takes visionaries and leaders to bring it all together and make a team a success.
Our guest today is a man who knows all about what it takes to build a successful NFL franchise. Kevin Demoff has built a career in the sport our nation loves by doing the hard work behind the scenes that makes Sundays a joy for so many. He’s the COO of the Los Angeles Rams and today, he stops by to share his incredible journey. It’s an incredible conversation that will inspire you to boldly pursue your dreams and make them … realities. Hey, if you’ve been standing on the sidelines of life, it’s time for you to get in the game. Listening to this episode will surely get you fired up and ready to give it, whatever it is, your all!
In this episode
(1:00) - Kevin discloses the unique way he learned how to read.
(2:04) - The 1984 Olympics Party and the role it played in his life.
(3:40) - Kevin shares he always thought he’d be a sports broadcaster.
(4:41) - Reality check comes for Kevin in college.
(10:02) - The AOL Experience that opened his eyes.
(11:00) - The LA Avengers come calling and Kevin listens.
(12:06) - The leap of faith that leads to a life in football.
(13:00) - Kevin discusses the valuable lessons learned during his stint in Arena Football.
(14:49) - His career as an Arena Football executive hits a crossroads.
(16:11) - Kevin makes the choice to go to business school and work for Tampa Bay.
(20:00) - The Rams call and Kevin gets the itch to move again.
(25:00) - Stan Kroenke purchases the Rams in 2009.
(29:48) - Kevin offers transparency on his skill set, what he has, and doesn’t have.
(30:35) - The realities of why a sports franchise moves.
(31:34) - The challenge of bringing the sport of football back to Los Angeles.
(32:00) - Building the best sports facility in the world.
(33:13) - The Power of Stan Kroenke.
(34:03) - The surreal feeling of walking through So-Fi Stadium.
(35:43) - Working hard to make the Los Angeles Rams one of the greatest sports brands in the world.
(37:07) - Super Bowl or bust.
(37:21) - Kevin discusses the NFL franchises he admires and why.
(40:00) - The challenge of turning Los Angeles into a football market again.
(43:05) - Leaving your comfort zone is one of the best ways to achieve your dreams.
(44:02) - The importance of being open-minded in your career.
(44:44) - Your next job should scare you. If it doesn’t, it’s not worth the leap.
(45:34) - Don’t chase the brand name, chase the opportunity that will give you the best experience.
(47:07) - The value of learning from your low points is discussed.
Our Guest
Kevin Demoff is the Chief Operating Officer of the NFL team Los Angeles Rams. Since joining the team in 2009, Demoff has been responsible for re-organizing the club's business efforts with a focus on delivering a better overall experience for Rams fans and increasing the club's presence in the community. His tireless dedication to community engagement will continue to set the tone for the organization as it looks to become part of the fabric of the greater Los Angeles region.
Resources and Links
Hawke Media
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Kevin Demoff
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