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That Kia is building a mid-size car that you might consider instead of a Mercedes speaks volumes about how far the brand has come. But is the new Proceed worthy of your attention? In this CarGurus review Sarah Brown takes a closer look, and comes away impressed with how the Proceed performs.
Written review:
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Pros
Handsome estate-meets-coupe looks
Generous seven-year warranty
Lots of standard kit
Cons
Bland driving experience
Limited engine line-up
A bit pricey as a new car
The CarGurus verdict
Although undeniably stylish and a welcome distraction from the hordes of homogenous SUVs that have been flooding the market in recent years, the Kia Proceed remains a niche product that isn’t likely to sell as well as the cheaper and more practical Kia Ceed Sportswagon.
At around £30,000 new for the most lavishly appointed cars, the asking price also pushes the Proceed into premium badge territory, with the basic Mercedes-Benz CLA Shooting Brakes commanding just £3,000 more for a vehicle that comes with greater brand cachet.
The Ford Focus Estate is also a more enjoyable car to drive and the Volkswagen Golf Estate, although infinitely less exciting to behold, comes with the typical German build quality and interior finish that the badge is so famous for.
If above all else you want a five-door estate car that combines good looks with ease of ownership, high levels of equipment and relatively rarity, the Proceed is worth a look. Just be aware that in terms of driving dynamics it might not be as sharp as you'd hoped.
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