The development of tourism and tourism services is an illustrative area of service research. Research has shown how the development of novel tourism practices often involves complex societal challenges and engages multiple heterogeneous actors in co-creation of contested innovative solutions. Research has therefore recognised the importance of co-creative approaches in tourism development as a means to generate innovative service solutions. However, research has not yet sufficiently investigated the mechanisms that harness co-creation and leverage co-created innovative solutions. Based in three cases, the key-note illustrates ways in which co-creation activities can be generated and augmented, and discusses directions for further research.
Негізгі бет Lars Fuglsang - Valuing co-creation of innovative service solutions in tourism
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