Compared to building a dealer network, launching a bike is easy.
From road tripping across the US in U-Hauls to partying with media at Interbike and Sea Otter, building a brand meant taking turns spending weeks away from our families in Iceland, visiting hundreds of bike shops, and setting up demos at all the races, big and small.
Here's how Lauf made its name through years of blood, sweat, and gears, then seemingly overnight switched to a consumer direct business model that changed the trajectory of our business forever.
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Негізгі бет Спорт Lauf Cycles Story: EP5 | Road Trips in U-Hauls - From Dealers to Direct
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