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In this video I will take you step by step through the process of setting up your Woodpecker account and launching your first cold email campaign.
The process includes:
- Connecting your email account - In order for Woodpecker to send emails on your behalf, you first need to connect your email account. I explain how to achieve this either by utilizing the built-in integrations with well-known vendors (such as Google and Microsoft), or a custom connection to an SMTP and IMAP server.
- Warming up your email accounts - Before you start sending cold emails, it is important to ensure that your email account is warmed up. In this section I explain the concept behind email warm up and show you how to use Woodpecker's built-in warm up tool to build your email account's reputation. I also show you an example of the type of emails you will receive from other accounts while this process is running.
- Uploading your prospects list - I walk you through the process of uploading your prospects to Woodpecker, mapping CSV columns to Woodpecker fields, and renaming snippets that you can use for personalization purposes.
- Creating your campaign and defining your email sequence - To launch a cold email campaign you need to strategically define the sequence of emails that your prospects will receive. In this step I explain how to structure a campaign path and how to utilize conditions to determine which emails someone will receive based on a snippet value or a behavior. I then dive into the email builder and show you how to write your cold emails with AI and how to personalize them with snippet tags. Finally, I explain the concept of split testing and time windows.
- Monitoring the performance of your campaign - In the last part of the video I launch a test campaign and let it run for some time. I then show you the stats that you should expect to see after your campaign has some activity and the emails are sent out to prospects.
I hope you found this video valuable! If you have any questions or suggestions for videos you would like to see next, please let me know in the comments below.
- DISCLOSURE -
I am affiliated, but not sponsored by the company I recommended in this video. This means I might make a commission if you purchase a product, or subscribe to a paid service, through my links. Not being sponsored allows me to keep my own opinions and provide reviews and tutorials without bias. So, if you enjoyed the content, consider using my affiliate links. All of my opinions on this channel are my own and I always try the product or service before recommending it!
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