Harry Dry is the best copywriter I know. He's built a 130,000-person newsletter teaching people how to do it, and by the end of this interview, you'll be at least a Green Belt in copywriting. Some of his rules for writing: 1) A great sentence is a good sentence made shorter. 2) Writing great copy begins with having something to say in the first place. 3) Copy is like food. How it looks matters. 4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time). 5) Kaplan's Law of Words: Any word that isn't working for you is working against you. 6) You know a paragraph is ready to ship when there's nothing left to remove. It's like a Jenga tower. The entire thing should collapse if you remove something. 7) Make a promise in the title so the reader knows exactly what they're going to get if they click. Then, deliver on the promise. 8) The three laws of copywriting: (1) Make it concrete, (2) make it visual, and (3) make it falsifiable. 9) Make it concrete: Don't be abstract. For an example, say you're writing about habits. Don't talk about "productive routines." That's abstract. Write about "waking up at 6am to write" instead. It's concrete - and much more vibrant. 10) Make it visual: People see in pictures. This is why instead of memorizing card numbers directly, world memory champions memorize cards by turning them into pictures and then back to cards. 11) Make it falsifiable: When you write a sentence that's true or false, you put your head on the chopping block, which makes people sit up in their seat. 12) When has a falsifiable statement resonated? Galileo got sentenced to a decade of house arrest for saying that the earth spins around the sun. That's a falsifiable sentence. But nobody would've done anything if he'd said that the earth has a harmonious connection with a celestial object. 13) Write with the delete key. Using fewer words lets you be more impactful with the words you keep. 14) The job of a sales page is to make a bold claim at the top. Then spend the rest of the page backing up what you've said... with a ridiculous amount of proof. 15) If your competitor could've written the sentence, cut it. 16) Good copy is differentiated. Here's an example: Elon Musk shouldn't write "The Cybertruck is the world's best truck." Ford or Dodge can write that sentence. But only Elon can write: "The Cybertruck is tougher than an F-150 and faster than a Porsche." 17) Some days, the writing comes easily. Some days, it takes sweat. The reader doesn't care if you wrote for two minutes, two hours, or two days. The ink looks the same. 18) Great copy reads like your customer wrote it. Talk to them.
@adeshinostanleyademola869
2 ай бұрын
Not aure you'll see this, but what do you think about adding more images. S I am not sure I know some things Harry spoke about. Like books and names of people. A picture will work. By the way, great session. 😊
@ankitalohote2722
2 ай бұрын
What do you think about the times when MJ announced 'I quit' and 'I'm back'? I think that makes MJ the best copywriter ever. He wrote those lines himself.
@HarryDry
2 ай бұрын
@@ankitalohote2722 “A great line is a good line made shorter”
@meghnarajpopat5524
2 ай бұрын
11😅😅😅😅😅😅😅😅😅😅😅😅😅😅
@meghnarajpopat5524
2 ай бұрын
11😅😅😅😅😅😅😅😅😅😅😅😅😅😅
@kashafzaman8436
Ай бұрын
i just love that real masters of their craft don't gatekeep
@josetorres549
2 ай бұрын
Here's a framework based on the info. Great interview, sign up for the newsletter. 1. Visualization Ask: Can I visualize it? Purpose: Make your audience see the imagery in their minds. If they can see it, they can remember it. Application: Use concrete, tangible words that create vivid mental images. Abstract ideas often get lost, so zoom in on specific details to make your message memorable. 2. Falsifiability Ask: Can I falsify it? Purpose: Make statements that can be proven true or false. This builds credibility and engages your audience by making them think critically. Application: Avoid vague, subjective claims. Instead, use specifics that can be validated. For example, instead of saying “good values,” describe the actions or behaviors that demonstrate those values. 3. Uniqueness Ask: Can nobody else say this? Purpose: Differentiate your message by saying something that only you or your brand can claim. Application: Focus on what makes your product or service unique. Avoid generic statements that competitors can easily copy. Instead, emphasize your distinctive features, benefits, or approach. 4. Conflict Purpose: Introduce tension or opposition in your messaging to make it more engaging and memorable. Application: Frame your message around contrasts (e.g., before vs. after, problem vs. solution). This helps your audience understand the value of your offer by highlighting what’s at stake. 5. Simplicity Purpose: Keep your language clear, concise, and to the point. Simplicity aids understanding and retention. Application: Write short, straightforward sentences. Remove unnecessary words or jargon. Each sentence should be easy to read and contribute directly to your message. 6. Pacing and Structure Purpose: Control the flow of your copy to guide the reader’s experience. Application: Use punctuation and sentence length strategically to create rhythm and emphasis. Vary the pace to keep the reader engaged and to highlight important points. 7. Engagement Through Storytelling Purpose: Use narratives to connect with your audience emotionally and intellectually. Application: Start with a relatable scenario or problem, build up with conflict or tension, and resolve it with your product or service as the hero. Make your copy feel like a personal letter rather than a generic advertisement. 8. Use of Facts Purpose: Ground your copy in reality with precise, verifiable information. Application: Start with a fact or statistic to anchor your message. Use these facts to build credibility and context before introducing your solution. 9. Iteration and Refinement Purpose: Achieve excellence through continuous improvement. Application: Write, review, and rewrite. Don’t settle for the first draft. Keep refining until every word serves a purpose, and the message is as clear and compelling as possible. 10. Audience-Centric Approach Purpose: Always consider who you’re speaking to. Application: Tailor your message to resonate with your specific audience. Consider their current mindset and the desired outcome, then bridge the gap with your copy.
@delamberty
2 ай бұрын
I am here to appreciate this greate summary.
@Not_Salman
Ай бұрын
Thank you for sharing these. I wrote everything from first to last and had to organize it. You made it easier for me.
@Trynadrawdawg
23 күн бұрын
Thank you my friend
@99baji99
23 күн бұрын
Nice work - where's the pdf!
@dineshchippa
Күн бұрын
❤❤
@MarketingExamples
3 ай бұрын
Thank you for the call up, David. Never seen so many lights, cameras, varnished wood. One of the funnest days of my year :) Edit: This is nearly at 100k now. Wow! I'm flattered. Appreciate you all watching, if you find it useful would love a “thumbs up” 🙏
@Aryan.Biswas
3 ай бұрын
This was such a good episode. Listening to it again.
@HarryDry
3 ай бұрын
@@Aryan.Biswas thanks!
@DavidPerellChannel
3 ай бұрын
Thanks for coming on, my man. Was a long time coming
@sreehari5423
2 ай бұрын
wow even this comment is a good example lol.
@kiaorioncreative
2 ай бұрын
listening for the third time now lol
@delamberty
2 ай бұрын
My takeaway. You don't remember what you don't visualise. Make them see it, they will remember it. Use concrete words, they will remember.
@ainsleystewart4844
12 күн бұрын
Facts
@lilbrusselsprout8261
10 күн бұрын
“Just do it” isn’t concrete at all but it’s better than anything this guy will ever do lmao
@Mu4dDi8
8 күн бұрын
@@lilbrusselsprout8261 You've seen "just do it" your entire life. And most of the time with cinematic (visual) ads. That's why you remember it. And most important : Slogan is not sale message.
@matthewlakajev
2 ай бұрын
This guys enthusiasm makes me want to write - it’s infectious.
@errmmm
Ай бұрын
Love your LinkedIn posts
@errmmm
Ай бұрын
Didn't know you had a YT Channel too. Just subscribed! Why do you send us to Loom in your newsletter and not YT?
@SamHornIntrigue
2 ай бұрын
What I really respect about this interview is that both Harry and David are coming from integrity. Their intent is to CRAFT LANGUAGE THAT CONNECTS - which makes this honorable and humane vs. huckstering hype. Kudos to both of you for genuinely caring about the impact of language and for showing how to use words in win-win ways. You are a breath of fresh air in this community and Industry. - Sam Horn, author of POP!
@garethjhancock
3 ай бұрын
Everyone -- from the business owner trying to sell products, to the bloke in the corner of the office who wants to ask for a raise, to the mum selling her kids' old toys on Facebook -- can benefit from this episode. Top work, chaps.
@DavidPerellChannel
3 ай бұрын
Agree! Thanks for tuning in
@MarketingExamples
2 ай бұрын
Appreciate this Gareth!
@xiwen9216
2 ай бұрын
Came here from Harry's newsletter. One of the best 76minutes I spent learning this year!
@NomadOverNormal
Ай бұрын
David learned the valuable lesson of the more relevant you are to more people, the less relevant you become to the right people. Brand is given by being committed to your in crowd, and making outsiders want to understand.
@archive9558
2 ай бұрын
I've never seen this channel before. I got a recommendation from KZitem. I like the vibe I'm getting from it. Straight to the point. No stories that don't help the narrative. Just pure insights.
@DavidPerellChannel
2 ай бұрын
Welcome aboard!
@ShekaranJagadeesan
Ай бұрын
no matter how much you learn, you need the "feel factor" to execute it... and that's why this whole setup is amazing. On the left, you have the teacher who is constantly trying to make things tangible and on the right, we have the amplifier who is continually giving emotional feedback on how the "first instinct" feels. Amazing content 👍
@syeddaniyalali7788
2 ай бұрын
I am not even a copywriter but I would love to see more examples of Harry's copywriting process. This was just gold for ANYONE who wants to improve their short-form writing in any medium.
@lheurech
Ай бұрын
This content is free? Just Wow. Thank you so much!
@aliabdaal
3 ай бұрын
Incredible stuff, need to take Harry’s course 🎉
@suvendroseal1724
3 ай бұрын
Link to Harry's course?
@HarryDry
3 ай бұрын
@@suvendroseal1724 Coming soon. Will share with the newsletter once done so perhaps sign up there if you like :)
@DavidPerellChannel
3 ай бұрын
You guys gotta meet!
@NirmalKumar31
2 ай бұрын
Did he have them?
@roshanhegde
2 ай бұрын
@@suvendroseal1724yes was looking for the same
@Kyoto99952
2 ай бұрын
What a coincidence. Today I was thinking ''I need to watch a video about the process of copywriting itself as a craft and skill, but all these copywriter talk about their business, their successes, whole life story since birth, abstract marketing philosophizing. As an aspiring copywriter, that does nothing for me.'' And then this is the first video that I clicked on!!! Super great concept. Indeed you saw a gap in the podcast field and dove right in. Well done. And not just copywriting by the way. Everyone is copying Joe Rogan trying to have a conversation with the guest as a buddy being entertaining, without making sure to give viewers something USEFUL. Thanks!
@HarryDry
2 ай бұрын
Appreciate this! thanks for watching :)
@krisproaffiliate
2 ай бұрын
Immediately I noticed, This guy makes so much sense, I need to write this down! 😊 Most people online or on KZitem know stuff but don't know how to explain it or teach it to others or even make it interesting but this guy immediately from first few minutes he already explained the simplicity behind his copywriting method and it makes so much sense. Awesome 👍
@HarryDry
2 ай бұрын
Appreciate it, thank you 💌
@SerhatOzenerGayrimenkul
2 ай бұрын
"Copywriting is an art of simple communication." Wonderful 😍
@ankitalohote2722
3 ай бұрын
Harry is the best example of 'show, don't tell'. Thanks David. I recently discovered copywriting and Ogilvy and I'm loving it. Harry is probably, Ogilvy Reborn.😄
@DavidPerellChannel
3 ай бұрын
"Ogilvy reborn" is quite the compliment
@ankitalohote2722
3 ай бұрын
Thanks. Harry is the much needed copywriter teacher for beginners like me. Could you please request him to write a book teaching copywriting? I discovered his website after watching this episode and I absolutely loved it! The book could be just his website, condensed.
@oj4453
3 ай бұрын
I'm 10 minutes in and absolutely loving this so far. The passion Harry has for copywriting is palpable and he's just shooting out one gem after the other! I wish all podcasts were this insightful!
@HarryDry
3 ай бұрын
thank you for watching :)
@DavidPerellChannel
3 ай бұрын
Gets even better... dude was cooking
@DAWRAN_KHAN
Күн бұрын
PURE CLASSIC... FROM THUMBNAIL TO ENDING...
@MikeeJ
2 ай бұрын
I absolutely love you David & everything you’re doing for the industry. Small tip: When you’re reiterating what guests are saying - don’t say word for word what they just said but try to summarize it in your own words. Or just let it breath & get onto the next point. Not trying to rip you apart, just know you have a bright future & I’m excited for the future of this show.
@DavidPerellChannel
2 ай бұрын
That’s good feedback! Thank you
@MikeeJ
2 ай бұрын
@@DavidPerellChannel happy to help! 🙏
@JaneNewAuthor
2 ай бұрын
Not one, but two new channels to subscribe to! Forever grateful for the KZitem algorithm. I'm a writer. You've given me so many ideas for my website and advertising. Thank you!
@ohaiadit
3 ай бұрын
When I saw Harry's name in today's newsletter my face instantly went 😮On top of that, I got to see an unexpected Harry Dry face reveal, which is a pleasant bonus! Thank you David for this super insightful collab from two of the best writing newsletters out there.
@DavidPerellChannel
3 ай бұрын
The mask is off for Harry Dry!
@simranchopra5407
2 ай бұрын
This is the best 'free' copywriting masterclass. Harry Dry shares his process succinctly and leads by the power of examples. He's made me believe in having a swipe file with good communication that serves as inspiration. And the best was rewriting which is a form of practise. Thank You David, for sharing this wonderful knowledge bank.
@Not_Salman
Ай бұрын
Not only I went through all of it but I have noted everything in beautiful formatted way. Will be sending you progress. Thank you David. I missed a lot of things because of Accent but it works for me.
@ceciliabosire
3 ай бұрын
I took notes like it was my first day in an exciting class. Thank you. “What you consume as a writer is important” I will live this statement going forward.
@HarryDry
3 ай бұрын
Good luck Cecilia!
@DavidPerellChannel
3 ай бұрын
Dig it!
@paologtrulli
2 ай бұрын
Okay, can we state the obvious... Harry's outfit is on point!!!!
@MarketingExamples
2 ай бұрын
thank you paolo!
@DavidPerellChannel
2 ай бұрын
Dude’s ready to hang with the lads and march into battle at the same time
@_woo._.
Ай бұрын
Harry dry is so good at writing newsletters that he got me to subscribe just from him reading them out.
@randyotterbridge
2 ай бұрын
Harry Dry is Dope! Everytime I read marketing examples, I spend a lot of time taking notes. This interview is the same. Metonomy? Had to GPT it. But when I did the flood gates opened on how to use metonomy for my thumbnails, my book's copy, AND my headlines. Bros, this is a great episode.
@ekeminios
Ай бұрын
Wow! First three minutes and I've already learned a lot about copywriting! Thank you Harry and David.
@PatrickHerberts
2 ай бұрын
This is probably the single most jam-packed full of value, and interesting insights that I think I have ever listened to and I mean that not as hyperbole. I was already on Harry's list but this has me going back to read every email I've missed from him now and I'm subbing to your channel and diving into other interviews from you. This is fantastic stuff.
@producedbypodcast
3 ай бұрын
I've been enjoying Harry's content since I discovered him thanks to his newsletter. Great to see him here! 🎙
@DavidPerellChannel
3 ай бұрын
Face reveal... until now, he was basically anonymous
@HarryDry
3 ай бұрын
Appreciated!!!
@laurengilchrist
2 ай бұрын
This is fantastic! I'm going to watch it a second time-so many great takeaways. Thank you, Harry and David!
@simoncarter7020
Ай бұрын
'The Economist' is written in the typeface of the logo of the magazine. The line is the logo.
@natalionatalio
Ай бұрын
Valuable knowledge from a person who keeps repeating "falsifiable" when he means "verifiable".
@lukeo.6410
25 күн бұрын
I think he does it on purpose. 😂 Falsifiable is more memorable
@eamonmkeane
Ай бұрын
This is masterclass in communication. Has me rethinking an entire presentation even though it is converting well.
@Publishnowthinklater
2 ай бұрын
Just discovered Harry. Love his POV on copywriting.
@usmanraxool
3 ай бұрын
this is insane... packed with value and that too for free.
@HarryDry
3 ай бұрын
thanks for watching!
@tomjackpaul8566
2 ай бұрын
Invaluable information boys. Thank you!
@nightninjx
18 күн бұрын
this was so insightful, thanks a ton to both of you
@mrmoeezali
2 ай бұрын
This is brilliant, I am thinking of taking both of your course after this one! Wow! Incredible value!
@craigleblanc
3 ай бұрын
This guy is an absolute beast. Subscribed to his newsletter and I'll be referencing his work often moving forward!
@HarryDry
3 ай бұрын
appreciate you watching craig!
@DavidPerellChannel
3 ай бұрын
A beast he is
@HaydenJWeal
Ай бұрын
Such an insightful lesson/interview/Q&A/lecture. Fantastic mediation and summarising from you throughout, David. Thanks for keeping your quality bar high.
@EdmundAlynJones
Ай бұрын
This is magic. This is just gorgeous to behold.
@andreaaracil6604
2 ай бұрын
So glad I found this channel. Someone is making writing FUN to learn. Thanks David! 😊
@DavidPerellChannel
2 ай бұрын
Yep that’s the goal!
@vineethmenon7087
2 ай бұрын
Years before, I had noticed this ad where it said how can you make your two months salary last forever and had thought about the person who might have written this .. now I know! 🎉
@thepotatoist
2 ай бұрын
The amazing part is that Harry kept mentioning football terms and that was fun to listen to. Playing Trippier at LB 🤣
@BrodesG
29 күн бұрын
Informative, interesting, & humorous-you had me chuckling along Harry. I love how, while educating on the benefits of copywriting techniques, you cleverly and ironically use those very techniques to promote and showcase the product-it’s almost like a meta demonstration.
@IdinSabahipour
3 ай бұрын
This is the must useful video I've watched in years (not a joke)
@HarryDry
3 ай бұрын
thank you!
@Nafiseh-f3b
2 ай бұрын
Genuinely the best thing I've watched on youtube so far😍. Thank you both for the amazingly useful episode.
@HarryDry
2 ай бұрын
Thank you for watching!
@BryanKirch
2 ай бұрын
“So confident in my copywriting I leave my pants at home “
@ummimukhtar173
2 ай бұрын
Thank you so much. I have never heard someone break copywriting and writing more vividly than you and Harry did.
@khushilunkad5544
3 ай бұрын
The quality of production is incredible!
@DavidPerellChannel
3 ай бұрын
Thank you!
@frictionless-commerce
3 ай бұрын
I’ve never wanted a Time Machine. But now I wish I had one so I could go back in time 10 years and watch all of the interviews on the channel, including this one.
@DavidPerellChannel
3 ай бұрын
Honestly... me too
@KiaOrion
2 ай бұрын
SUCHHH A GOOD EPISODE. dear lord. This is GOLD
@HarryDry
2 ай бұрын
thank you! i appreciate it
@avigailomichael
3 ай бұрын
❤Will need to watch this several times!
@HarryDry
3 ай бұрын
thanks for watching Avigail!
@DavidPerellChannel
2 ай бұрын
Glad you're enjoying it Avigail!
@sardarikram8975
2 ай бұрын
Don't know either of you before. Now I know. Whole episode cosists of 100 of copies of great value. Thanks❤
@HarryDry
2 ай бұрын
thanks for watching!
@Victoriaward
18 күн бұрын
Wow, what a legend! This was amazing!
@jdcampolargo
2 ай бұрын
Two hours of Harry and David going through 100s of different printed ads Can I visualize it? "How to Make Unforgettable Ads" Can I falsify it? "How to Make Ads that change Industries?" Can nobody else say it? "How to Create Ads with the World's Best Copywriter" That's a 10 million view video
@MarketingExamples
2 ай бұрын
Haha. One can hope JD!
@errmmm
2 ай бұрын
@@MarketingExamples where can I find your course pls. Could you please share the link?
@Movieswithfood
Ай бұрын
I am so glad that I clicked on this video. This is such an amazing video which actually talks about the art of great copywriting. Can't wait to use the methods, and techniques in my own work!! Thanks a lot 😊
@neftalylopez1578
2 ай бұрын
This was great. I wish it was longer. 💎
@michallfaiga
2 ай бұрын
This is brilliant! So happy to live in a time where this information is accessible and free ❤ Thank you was so intriguing to watch
@LiaGolledge
2 ай бұрын
Harry, you're amazing! David, you're a great interviewer! 🙌
@HarinderSingh-sv7hc
2 ай бұрын
Never Think Of This Way, Thank God YT Recommended me this. I'm a Brand Designer, Really Helpful for me.
@HarryDry
2 ай бұрын
Thanks for watching!
@MrInsider33
2 ай бұрын
Wanted to watch this on the side. Decided not to, there are too many knowledge bombs, I gotta make this a dedicated evening to learn all this. That this is free is unbelievable
@HarryDry
2 ай бұрын
Haha. Thank you 🙏
@Theebesttttt
2 ай бұрын
One of the few youtubers who's providing valuable content for free.
@DavidPerellChannel
2 ай бұрын
Thank you!
@Thenerdzzz
5 күн бұрын
I enjoyed everything about this
@starterstory
3 ай бұрын
This guy is gonna be a billionaire.
@weinis
3 ай бұрын
Which one?
@HarryDry
2 ай бұрын
💙🧡💚💙
@solsotherland
2 ай бұрын
Hey look, it's the shovel seller.
@ncpelareja
Ай бұрын
THIS IS GOLD!
@laxbro4284
2 ай бұрын
David, any chance you have that tweet/post that showcases Harry's engagement? I'm writing a piece on the importance of replies on newsletters over just opens.
@singularityvc
3 ай бұрын
This is pure gold, well executed all around and THANK YOU
@DavidPerellChannel
3 ай бұрын
Appreciate you
@brendanloscar
8 күн бұрын
Brilliant. Words build worlds.
@Tatumnscottt
3 ай бұрын
Pure Gold 🌟 Thank you for sharing!
@MatthewMusgrave
2 ай бұрын
Liked, subscribed, and now commenting so that YT shows me as much of this as possible in my algorithm. 👏
@HarryDry
2 ай бұрын
Haha. Thanks Matthew!
@DavidPerellChannel
2 ай бұрын
Thanks for that!
@kayefc5
2 ай бұрын
Hold up! I'm halfway through watching this amazing interview and I've just realised you have implemented such theories into your headline. Haha😅 or rather I've just realised how affective your strapline was as it swayed me in watching content from your channel for the first time! Kudos!!!
@bajajsalil
3 ай бұрын
this is such a solid video. already shared with relevant folks.
@DavidPerellChannel
3 ай бұрын
Thanks for sharing (and watching)
@timdemoss
2 ай бұрын
this was such a terrific watch - fullscreen on laptop, notebook and Sharpie S-gel, hot coffee. absolutely worth my entire attention. thank you :)
@MarketingExamples
2 ай бұрын
“There's reading and there's reading with a pencil” 🙏
@DavidPerellChannel
2 ай бұрын
Harry let the ideas rip on this one
@timdemoss
2 ай бұрын
I read a killer visual description in Malcolm Gladwell’s “The Tipping Point” this week. He describes someone with eclectic tastes by stating where she lives - her house is “midway between Madonna’s old house and Aldous Huxley’s old house.” Immediately thought of two takeaways Harry mentioned: 1) start with facts, then give me a story, and 2) make it visual (like the supermodels in Paris and dads in Ohio). This video is really helping me understand why I enjoy some of the writing I enjoy. Thanks again both of you. :)
@MarketingExamples
2 ай бұрын
@@timdemoss love this tim, what page?
@timdemoss
2 ай бұрын
@@MarketingExamples if you have the same green copy I have, page 207. otherwise, look in chapter 6, section 3. :)
@toninavarromk
3 ай бұрын
Top notch episode, Harry is a legend 👏
@DavidPerellChannel
3 ай бұрын
Yessir. He's the guy I go to whenever I need help with copy
@seyi.taylor
2 ай бұрын
This might be the best one yet. Second watch. Thanks David and @HarryDry
@HarryDry
2 ай бұрын
Second watch 🙏
@DavidPerellChannel
2 ай бұрын
Thanks! I'm a fan of your Twitter feed... put a smile on my face to see that you like the pod
@aleenadarwesh4707
3 ай бұрын
Two of my fav people together!
@HarryDry
3 ай бұрын
appreciate the compliment, david's great :)
@DavidPerellChannel
3 ай бұрын
Thanks!
@michaelzanquila6582
2 ай бұрын
Incredible Value. Thank you for this talk. Truly precise
@KennethMartinII
2 ай бұрын
This is the writing content I've been looking for!
@mr.alex_g-g
3 ай бұрын
I learned in an hour more than from dozens of books on the subject. Condensed, had to take breaks to comprehend :)
@HarryDry
3 ай бұрын
oh wow, that means a lot. Thank you Gerain!
@DavidPerellChannel
2 ай бұрын
Yep... and you're not the only one
@mr.alex_g-g
2 ай бұрын
@@HarryDry hey Harry, I understand your inbox is "abused" these days with a lot of inquiries, so I decided to ask here with the hopes it is ok and you'd respond :) How did you grow your newsletter from zero to 20-50 readers (outside of the inner circle, ofc)? I am so inspired!
@AfzalHussein
3 ай бұрын
I just know this is going to be a banger. Thanks in advance haha!
@DavidPerellChannel
3 ай бұрын
Enjoy it!
@azeezhajee2777
2 ай бұрын
Amazing Value. This is the definition of Knowledge is power✍️🏽💎
@DavidPerellChannel
2 ай бұрын
Thanks for tuning in
@exotiknuella
3 ай бұрын
I enjoyed listening and learning. Thanks.
@jaimecastaneda9878
2 ай бұрын
Fantastic information!!
@alexanderdavis8590
2 ай бұрын
This is incredible.
@rhysjeffery1630
3 ай бұрын
Athletic greens ad was interesting example. I got it straight away, but I'm also a supplements/athletics greens consumer.
@HarryDry
2 ай бұрын
I love their copy!
@simoncarter7020
Ай бұрын
Harry .. Is 'You're going to need a smaller cabinet' also a pun on the classic Jaws line 'You're going to need a bigger boat'. This positions the drink as iconic as the movie .. but doing something more, (clever) by reducing a need in the home. One drink. Does it all.
@brad-smith
2 ай бұрын
Fantastic video guys thank you 🙏
@textl_net6216
Ай бұрын
There were many good ads on display, but some of David's comments missed the point of why the ads worked so well. For example, the Apple ad “1000 songs in your pocket” is not strong just because of simpleness or nice wording, but because of the relevant promise. What had Apple achieved? They radically simplified and downsized media players. Before the iPod, people were walking around with CD players you couldn't do in your pockets. So, it's not just the language, it's the well articulated promises. Another example, the sneaker ad “Models in London ...”. The models stand for high fashion & ladies, internationality and place the brand high in the skies of desirability, way away from "work nice on your feet, don't hurt" etc. However, the “dads” play the other side to this: Comfort, durability, manly, etc. By this, the ad succeeds in fulfilling the dream of every marketeer of sneakers: "for everyone". Normally, such two-sided briefings are rather difficult to fulfill. So, there's a lot of strategic briefing in this ad. Never forget: What moves consumers is relevance.
@tommy_p_b
3 ай бұрын
I loved this episode so please don't take this as a criticism. I am a little confused about use of the term falsifiable though. The typical use of the word is for scientific theories that can be proven to be false. So where something is falsifiable means it can be proven to not be true. However, Harry uses the term to say if something is falsifiable it is true. Am I misunderstanding something or is falsifiable just being used in a slightly wrong context?
@dynamitemarketing
3 ай бұрын
He’s meaning: Can you prove a sentence to be true or false? If so, the sentence is falsifiable - and the statement’s goal should aim to be true. Too much copywriting = statements that are just saying things that can’t actually be measured or falsified. “The best tasting chocolate” = weak. “9 out of 10 kids prefer our chocolate” = better. It should be based on an actual study, of course… but validating your statements or finding interesting truths matters.
@valariogulah
2 ай бұрын
I live for his newsletter so educative.
@HarryDry
2 ай бұрын
thanks valaria! you're the best
@DavidPerellChannel
2 ай бұрын
Really good, isn’t it?
@ЛюбовьКим-с1т
Ай бұрын
OMG it's such a value ❤. Thank you
@bobm8637
2 ай бұрын
Hi David, this video has too many KZitem ads making it very difficult to watch. 😢 But the conversation was great.
@niranjanp65
2 ай бұрын
"Copywriting? - A simple argument."✅
@Marlonorellana
2 ай бұрын
Holy shit this is good. I loved the storytelling you did with my first million. But 10 min in and I’m hooked
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