This video explains simple random sampling in research. Most of the time, beginners find it difficult to extract a representative sample using probability sampling techniques in research. Sampling is the technique used to extract a sample for a research study. In contrast, the sample is an actual group of people, subjects, variables, organizations, and phenomena that are studied in a research study. Population is the pool of people from which a sample is extracted. Hence, simple random sampling is a procedure for extracting a representative sample for our research studies. By using random sampling techniques, we could easily and confidently generalize results from a sample to the population. If you're looking to learn more about simple random sampling, then this video is for you! By the end of this video, you will have a better understanding of the usage of a simple random sampling method for extracting a sample for your study and will be able to make more informed decisions when choosing a representative sample in a research study.
About Dr. Muhammad Yousaf: Dr. Muhammad Yousaf earned his doctorate in Communication Studies at the Communication University of China in 2018. He is the recipient of three Gold Medals in M.Sc. Communication Studies from University of the Punjab, Lahore. Currently, he is associated as an assistant professor with the Centre for Media & Communication Studies, University of Gujrat, Gujrat-Pakistan. Dr. Yousaf is trained in quantitative research methodology. He teaches communication theory & Research Methodology. He does research in media and public opinion, political communication, cross-cultural communication, and Advocacy Journalism. He has published in SSCI and Scopus-indexed Journals such as the International Journal of Communication, Scientific Reports, Development Policy Review, Global Media & China, Vaccine, Vaccines, Psychology Research and Behavior Management, Media Watch, etc.
You can contact Dr. Muhammad Yousaf at;
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Негізгі бет Lecture 6: Simple Random Sampling |Getting Representative Samples | Dr. Muhammad Yousaf|English/Urdu
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