Legitimate interest is one of the bases for processing personal data under the new rules for data protection. There’s a lot of noise and scaremongering going around that we’re moving to a consent-only regime for marketing. This isn’t true and it pays to know where you stand. In this short Vlog, we look at legitimate interest and what it means for b2b marketing.
Whilst we’d love your comments, please note that this is not legal advice.
If you have any questions, please see the guidance below:
ico.org.uk/for...
or seek legal advice from a legal expert.
Негізгі бет Legitimate interest as a basis for processing
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