Overview
In today's session, we delve into the dynamic world of global market segmentation, targeting, and the intricacies of international product, pricing, distribution, and promotion strategies. By understanding the diverse needs and preferences of global consumers, segmenting markets effectively, and targeting the most lucrative segments, businesses can develop tailored marketing strategies that resonate with their target audience and drive sustainable growth and profitability.
Key Concepts
• Global Market Segmentation
• Targeting Global Market Segments
• Adapting Marketing Strategies
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