✍️ Don't leave marketing until the final stages of game development.
Jen Donahoe is a publishing, marketing, and growth leader with over 20 years of experience in the game, toy, and entertainment industries. She started her career in the toy industry at Hasbro, Disney, and Mattel before moving to the game industry, where she led marketing and growth teams at EA, Zynga, Scopely, and Riot. Today, she is a strategic marketing consultant at Beta Hat and Jade Inferno Consulting.
Tune in for insights on the importance of integrating marketing strategies early in the game development process, highlighting the impact on consumer insights and overall success. We also discuss the significance of company culture, employee treatment, and the role of diversity and allyship in creating a thriving workplace.
Resources Mentioned in this episode:
• Here’s Waldo Recruiting - www.hereswaldorecruiting.com/
• Lizzie Mintus on LinkedIn - / hereswaldo
• Jen Donahoe on LinkedIn - / jenniferdonahoe
• JadeInferno Consulting - / jadeinferno-consulting
• Beta Hat - betahatMR.com
• Deconstructor of Fun Podcast - www.deconstructoroffun.com/
Sponsor for this episode...
This episode is brought to you by Here’s Waldo Recruiting, a boutique recruitment firm specializing in the video game industry that prioritizes quality over quantity and values transparency, communication, and diversity. We partner with companies, creatives, and programmers to understand the why behind their needs and provide a white-glove experience that ensures a win-win outcome.
The industry evolves. The market changes. But at Here’s Waldo Recruiting, our commitment to happy candidates and clients does not.
We understand that searching for the best and brightest talent can be overwhelming, so let our customer-first staff of professionals do the leg work for you by heading over to hereswaldorecruiting.com.
🎧 Chapters / Show Notes:
00:00 Intro
00:59 Meet Jen Donahoe
01:39 The Pivot to Consulting
03:48 Remote Work and Its Impact
07:21 The Importance of Company Culture and Employee Treatment
09:22 Insights on Consumer Insights and Marketing in Gaming
18:57 The Art of Interviewing and Finding the Right Fit
25:23 Reflections on Working in the Toy Industry
26:40 The Power of Mentorship and Breaking into the Industry
29:15 The Power Rangers Legacy in Japan
30:26 Navigating the Ups and Downs at Disney
31:09 Hollywood Encounters and the Impact of Representation
35:08 Empowering Women in the Gaming Industry
41:12 The Importance of Diversity and Allyship in the Workplace
44:27 Onboarding and Supporting New Team Members
47:45 Forecasting 2024 Marketing Strategies in the Gaming Industry
51:33 Resources: Connect with Jen
Негізгі бет Leveling Up Game Marketing, Mentorship, and Impact with Jen Donahoe of Jade Inferno Consulting
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